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Account Coordinator, Consumer

New York, NY

 

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for an Account Coordinator to join our growing Consumer team!

ACCOUNT COORDINATOR, CONSUMER BRANDS

The Account Coordinator (AC) is the backbone of the account team, keeping projects organized, timelines on track, and communications flowing smoothly. You’ll support two leading consumer brands by executing integrated PR campaigns that include earned media, influencer, and creative activations.

Media Relations

  • Build and maintain media lists using industry tools (e.g., Muck Rack, Cision).
  • Begin developing relationships with key media contacts
  • Craft compelling pitches, conduct outreach, and secure coverage
  • Coordinate media product requests and sendouts 

Influencer Programming

  • Build curated influencer rosters aligned with campaign objectives, themes, and target audiences
  • Track influencer deliverables and gather back-end performance metrics
  • Begin to manage influencer relationships, including outreach, contracting, and content review, with team guidance 
  • Catalog and archive final creator assets for reference and recapping

Coordination & Team Support

  • Serve as the team coordinator: schedule internal/client calls, set agendas, and circulate detailed recaps
  • Manage account organization, including client folders, brand assets, media trackers, and shared drive
  • Oversee product sample inventory and shipping for media, creator, and partner activations
  • Support execution of brand events, media desksides, creative mailers, and other tactical program elements 

Measurement & Reporting

  • Monitor earned media daily and update coverage tracker in real time
  • Merchandise notable coverage and flag breaking client, competitor, or crisis-related news
  • Support monthly and programmatic reporting 

Team Collaboration

  • Proactively communicate project status, progress, roadblocks, and capacity with managers and integrated team leads
  • Bring a positive attitude, collaborative spirit, and willingness to learn while supporting teammates and business objectives
  • Actively engage across team channels, including internal meetings, email, and Slack, sharing perspective, ideas, and questions

Business & Research

  • Conduct research to support campaign development and new business opportunities
  • Monitor and share industry, category, and competitive news; draft client and team updates as relevant 
  • Identify trends within the CPG industry and home care category, with a sweet spot for pop culture
  • Build understanding of the communications landscape, agency teams, processes, resources, and tools

QUALIFICATIONS

  • Bachelor’s degree or equivalent
  • 0-1 years of experience (internships included)
  • Strong written communication skills with an eye for clarity, tone, and grammatical precision
  • Polished (in-person and virtual) presence and confident voice
  • Positive, proactive, and flexible mindset
  • Ability to work independently and collaboratively in a team environment 
  • Ability to multitask and meet deadlines
  • Strong attention to detail and organizational skills 
  • A natural interest in consumer culture, social platforms/trends, news cycles, and how brands participate in cultural conversations

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

  • A workplace that’s alive with courage, ideas, respect, and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY: $45,000 - $48,000

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Tri-state strongly preferred 

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

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As set forth in M Booth’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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