Social Media Manager

MeltPlan | Planning Engine for the Built Environment

MeltPlan is building the “planning engine” for the $14 Tn construction industry, an AI system designed specifically to optimize decisions before construction begins. While design software optimizes use and aesthetics and construction software optimizes execution and control, MeltPlan is building the missing layer - software that optimizes decisions and tradeoffs upstream, before scope is locked, procurement begins, and change orders become inevitable. MeltPlan’s long-term goal is to help teams make construction “boring” by making planning more intense: surfacing constraints and tradeoffs early, aligning stakeholders before plans are frozen, and reducing the need for late-stage redlines, rework, and change orders.

MeltPlan is founded by operators who have built at scale. Kanav previously co-founded Innovaccer, a $3Bn healthtech company focused on making US healthcare more affordable and accessible. He’s now applying that systems-level thinking to construction.He’s joined by Tanmaya Kala, former Project Executive at DPR Construction, who led large commercial, healthcare, and life sciences projects. We combine deep tech scale with real construction execution.

What This Role Really Is

This is not a “post 3 times a week” role.

This is a category storytelling role.

We’re building the planning engine for the built environment.
We’re making construction boring: predictable, structured, reliable.

Your job is to make that movement visible.

You won’t just manage social media.
You’ll shape how MeltPlan is perceived by founders, operators, construction leaders, and future hires.

We want someone who understands narrative, distribution, and leverage.

What You’ll Do

• Own MeltPlan’s social presence (primarily LinkedIn + X)
• Build founder-led content strategy
• Turn product insights into sharp, opinionated content
• Create short-form posts, threads, visuals, and lightweight video
• Capture internal conversations and convert them into content
• Drive audience growth and engagement with the right ICP
• Establish MeltPlan as a thought leader in construction tech
• Track metrics and iterate on what works

You’re responsible for attention. And attention compounds.

What We’re Looking For

• Strong writing skills (clear, sharp, non-generic)
• Ability to turn complex ideas into simple narratives
• Understanding of LinkedIn/X growth mechanics
• Bias toward execution — you ship content consistently
  Taste. You know what feels credible vs cringe.

Bonus if you:

• Have worked with B2B founders
• Understand construction, infra, or industrial sectors
• Have grown a page or personal brand from scratch
• Can design simple visuals or edit short videos

We’re not looking for someone to “manage social.”
We’re looking for someone to build a presence.

Why MeltPlan

• Massive industry, real-world impact
• High ownership from day one
• Small team, zero bureaucracy
• Competitive comp + meaningful equity