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Email Operations Specialist
In 1978, Gary Thuerk sent the world’s first email marketing campaign to about 400 recipients, kicking off an entire industry and earning himself the title 'Father of Spam'—though he himself preferred to be known as the 'Father of Email Marketing.'
While we're aiming for something a bit more charming than unsolicited messages to unsuspecting inboxes, we are looking for an Email Operations Specialist to carry on Gary’s legacy—with less controversy and way more creativity! At Mercury*, we’re on a mission to turn email marketing into an art form, one irresistible click at a time.
Here are some of the things that you’ll do:
- Assist with email requests from various cross-functional teams to ensure timely turnaround and consistent messaging across the organization.
- Design and implement email templates and campaign workflows to ensure smooth and effective campaign execution.
- Lead the QA process for all email communications, ensuring flawless execution and delivery.
- Own and maintain the email calendar, ensuring all campaigns are planned, scheduled, and executed in a timely manner.
- Keep a close eye on day-to-day email marketing metrics, generate reports, and provide actionable insights to improve future campaigns.
- Collaborate closely with the Lifecycle Marketing team to optimize customer journeys and drive engagement.
- Keep up with the latest email marketing trends, tools, and technologies, and propose creative ideas to drive engagement.
There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:
- Proven experience (2+ years) in email marketing or lifecycle marketing, preferably in a similar role.
- Proficiency in email marketing platforms (such as Customer.io, HubSpot, Marketo, etc.).
- Strong understanding of email marketing best practices, deliverability, and segmentation strategies.
- Excellent analytical skills with experience using tools like Looker, Hex, Metabase, or similar. The ability to read SQL is a plus; the ability to write your own SQL is a strong plus.
- Hands-on familiarity with HTML/CSS.
- SaaS startup experience: You’ve worked at a B2B startup, preferably a SaaS company, and ideally have been there as they built out an email program.
The total rewards package at Mercury includes base salary, equity (stock options), and benefits.
Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Our target new hire base salary ranges for this role are the following:
- US employees located in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $114,200 - 134,300
- US employees located outside of New York City, Los Angeles, Seattle or the San Francisco Bay Area: $102,800 - 120,900
- Canadian employees (any location): CAD 103,900 - 122,200
*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust, Members FDIC.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024. Please see the independent bias audit report covering our use of Covey here.
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