Back to jobs
New

Sr. Planner, Integrated Media

Kansas City, MO

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our Sr. Planner, Integrated Media, you will…

Bridge the gap between high-level strategy and technical execution. You will be the mastermind behind our CM360 ecosystem, ensuring every media plan is flawlessly trafficked, tracked, and optimized for maximum impact. If you thrive on turning complex data into actionable client insights and managing multi-platform campaigns with surgical precision, we want you on our team.

What you'll do

  • Lead and drive efforts for reporting updates within client teams, ensuring timely and accurate communication of media performance metrics to support strategic decision-making
  • Maintain and evolve a comprehensive paid media plan flowchart, proactively updating it to reflect changes, optimizations, and emerging trends in the media landscape
  • Monitor competitive activity, conduct in-depth analysis, and provide actionable insights and implications to enhance campaign performance and market positioning
  • Apply advanced knowledge of syndicated media, research methodologies, and data resources to inform and optimize media strategies and executions
  • Effectively communicate media objectives, strategies, and execution guidelines to internal teams, clients, and external stakeholders, fostering alignment and collaboration
  • Strategically coordinate with media partners, lead negotiations, schedule high-level meetings, gather detailed ad specifications, and oversee production sheet updates for flawless campaign execution
  • Demonstrate advanced expertise with ad servers, orchestrating complex campaign setups, overseeing creative trafficking processes, and conducting comprehensive report downloads and analyses
  • Utilize advanced media platforms for budget pacing, performance tracking, and delivery reporting, ensuring campaigns meet and exceed performance goals and client expectations
  • Exhibit advanced proficiency in trafficking ads across multiple platforms, pulling and synthesizing data from CM360, media partner platforms, and various analytics tools to derive actionable insights
  • Manage and traffic complex media plans with precision, ensuring seamless coordination of all elements, including assets, tags, and creative components, to meet project timelines and objectives
  • Provide strategic insights and recommendations on client agendas, collaborating closely with account leads to develop and execute impactful media strategies aligned with business goals
  • Independently oversee asset and tag delivery with partners, ensuring alignment with campaign objectives, technical specifications, and timelines
  • Facilitate effective communication with clients regarding creative needs and campaign performance, leveraging both email and weekly calls to ensure client satisfaction and alignment with project deliverables

What we're looking for

  • 4-5 years of experience in media operations, advertising, or related roles
  • Bachelor's degree in Marketing, Communications, or related field and/or equivalent work experience
  • Strong understanding of media planning, reporting, and optimization techniques
  • Proficiency in ad server platforms and media analytics tools such as CM360
  • Proficiency in Nielsen, Catalyst, Pathmatics, SpyFu, or Kantar is a plus 
  • Excellent communication and coordination skills, with the ability to work effectively in a collaborative team environment
  • Detail-oriented with strong organizational skills to manage multiple projects simultaneously
  • Ability to analyze data, draw insights, and make data-driven recommendations
  • Experience in working with media partners and coordinating campaign executions
  • Familiarity with creative production processes and digital advertising best practices
  • Ability to thrive in a fast-paced, deadline-driven environment while maintaining a high level of accuracy and quality in work deliverables

#LI-NT1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $60,000 - $72,000, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Create a Job Alert

Interested in building your career at MERGE? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in MERGE’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.