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Manager of Paid Social

Los Angeles, California, United States
 
MERIT is a minimalist beauty brand that makes impossible to mess up products for a multi-generational community. Designed by makeup consumers — not artists — MERIT was created as the antidote to the overwhelming world of beauty. We simplify what it takes to get ready by creating only well-edited essentials that help you do more with less. With minimalism at its core, MERIT remains intentional in the products it creates, spending years perfecting every detail to ensure it’s not just another product, but one that you can live with for years to come.

We are hiring for a Manager of Paid Social to join our Performance Marketing team. In this role, we’re looking for someone with a sharp analytical mindset, strong attention to detail, and hands-on experience managing paid social campaigns. The ideal candidate will have a proven track record of executing and optimizing performance-driven campaigns with a focus on customer acquisition, leveraging data to drive efficiency at scale.

Responsibilities:

Campaign Execution & Optimization

  • Build, manage, and QA campaigns to ensure flawless execution across multiple platforms and geographies
  • Triangulate data across multiple sources to monitor, analyze, and report on key performance metrics, adjusting strategies as necessary to maximize impact for new customer acquisition
  • Develop and implement A/B testing frameworks to experiment with new audiences, creative approaches, and messaging strategies to unlock scalable growth
  • Own top of funnel marketing initiatives to support Earned Media Value

Performance Monitoring & Analysis

  • Daily monitoring of spend and revenue pacing. Assist in providing recommendations on channel and geo budget splits, identifying high-performing channels/geographies and opportunities for scale
  • Continuously monitor campaign performance, ensuring optimization against KPIs such as ROAS, CAC, and CVR
  • Own weekly, monthly, and quarterly reporting
  • Perform ad-hoc analyses
  • Maintain reporting dashboards to track KPIs and translate insights into action

Ad Trafficking & Implementation

  • Maintain organized tracking of campaigns, ensuring naming conventions and UTM parameters are correctly implemented for accurate attribution
  • Troubleshoot delivery issues, pixel tracking, and platform discrepancies to prevent errors and improve efficiency
  • Brief and traffic creative assets to internal and external partners
  • Work closely with the creative team to provide data-backed recommendations for ad iterations and new concepts for testing

Qualifications:

  • Bachelor’s degree in Marketing, Data Science, Business, or a related field
  • 4+ years of experience in hands-on in-house paid social marketing, with a track record of driving DTC growth (preferably within beauty or wellness)
  • Strong attention to detail
  • Proficiency in analytics and measurement tools including Shopify, GA4 and Northbeam
  • A deep understanding of key performance metrics 
  • Strong analytical skills with a data-driven approach
  • An ability to multitask, effectively carrying multiple projects through to completion 
  • An ability to thrive in a fast-paced, dynamic environment

MERIT is proud to offer a comprehensive and competitive benefits package in addition to salary compensation. The annual salary range for this role is $95,000 - $105,000 in addition to bonus potential, stock options, a 401(k) match, health benefits, paid time off and more.

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