New

Lifecycle Marketing Manager

NYC or Boston, MA Preferred

Company Overview

Mesa is on a mission to make homeownership more affordable and rewarding. Led by a world-class team of repeat founders and fintech operators from Uber, Amex, Robinhood, Capital One, Bilt Rewards, Cash App, Square, Zillow, LendingTree, and Spotify, they are creating the homeowner membership category. Their platform gives real value back to consumers for the $6T in annual homeownership spend.Homeowner membership offers exclusive benefits and rewards across mortgage originations, mortgage payments, warranty, insurance, HELOC, and more. Mesa is bringing credit card style membership to every financial product for your home.

The Role

We’re seeking a Lifecycle Marketing Manager to lead campaign execution across the customer journey for Mesa Members. From onboarding to retention, you’ll manage the development of campaigns— including copywriting, legal reviews, asset coordination, and delivery across email, SMS, push, and social. You’ll work closely with product, engineering, compliance, and design to deliver seamless and engaging campaigns. You’ll also help manage the social media content calendar and post regularly on our own social platforms. 

This is a hands-on role in a fast-paced, collaborative environment, ideal for someone who thrives in startups and wants to make a direct impact.

How you’ll make an impact:

  • Plan, build, QA, and launch lifecycle campaigns for Mortgage and Credit Card Distribution Partners across key channels (including email, push, SMS, in app) using a marketing automation platform (Braze or Iterable preferred)
  • Own end-to-end campaign execution: writing copy, routing for legal and compliance reviews, coordinating design assets, and scheduling or triggering deployment
  • Partner with product & engineering teams to align campaign triggers with key user events and product behaviors
  • Ensure campaigns are personalized, timely, and aligned with customer lifecycle stages.
  • Support audience segmentation and targeting strategies to deliver relevant messages to key user groups
  • Monitor performance metrics (open rates, CTRs, conversions, unsubscribes) and compile post-campaign reports with clear takeaways and next steps

Requirements:

  • 3–5 years of experience in lifecycle marketing, CRM, or product marketing (B2C)
  • Strong hands-on experience building campaigns in marketing automation tools such as Braze or Iterable
  • Prior experience in a fast-paced startup environment, with the ability to manage shifting priorities and tight timelines
  • Comfortable owning full campaign workflows — from concept and copy to approvals and deployment
  • Skilled at working cross-functionally with Product, Engineering, Design, and Compliance teams
  • Familiar with data requirements needed to trigger and personalize automated customer journeys
  • Analytical mindset with experience monitoring and reporting on campaign performance
  • Strong written communication skills with attention to detail and brand voice

Nice to have:

  • Experience managing and posting on social media for a brand
  • Prior experience in the mortgage and / or credit card industry

Benefits:

  • Competitive compensation, including meaningful equity
  • Best in class health, dental, and vision insurance
  • 401(k) plan
  • Unlimited vacation policy

Location: NYC or Boston, MA Preferred

To Apply: Principals only. But seriously, no recruiters.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Mesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.