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Key Responsibilities
Requirements
Senior Performance Marketing Specialist
US - Remote
About Meshy
Headquartered in the Silicon Valley, Meshy is a leading 3D generative AI company on a mission to Unleash 3D Creativity. We simplify the creation of distinctive 3D assets for both professional artists and hobbyists by transforming text and images into stunning 3D models in minutes.
Our global team of 30 experts in computer graphics, AI, and art includes alumni from MIT and Harvard, as well as veterans from Nvidia, Microsoft, and Google. With 1 million users, Meshy is trusted by Supercell, Sega, Snap, and backed by top venture capital firms like GGV and Sequoia.
Job Overview
We are looking for a results-driven Senior Performance Marketing Specialist to join the Meshy.ai team and help accelerate our global growth through data-driven advertising strategies. In this role, you will manage and optimize paid media campaigns across key platforms, test and refine creatives and targeting, and ensure measurable ROI. The ideal candidate has hands-on expertise in performance marketing, a keen eye for data analysis, and a passion for creating impactful campaigns that drive user acquisition and revenue growth in the gaming and 3D industries.
Strategy Development
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Develop and execute performance marketing strategies across Google, Facebook, TikTok, and other platforms to achieve user acquisition and ROI goals.
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Identify growth opportunities and prioritize channels based on performance and company objectives.
Creative Management
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Create, manage, and test ad creatives, including messaging, visuals, and formats, to optimize engagement and conversions.
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Conduct A/B testing on both creative and audience segments to refine strategies and improve results.
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Be hands-on in producing basic ad creatives when needed, working closely with designers for more complex projects.
Channel ROI Optimization
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Monitor, analyze, and optimize campaign performance metrics (CPC, CPA, ROAS, etc.) to ensure efficient use of budgets.
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Use data insights to make informed decisions on campaign adjustments and scaling.
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Maintain a strong understanding of platform trends and algorithm updates to maximize returns.
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Skills:
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Basic image and video editing skills using tools like Canva, Adobe Photoshop, or Premiere Pro.
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Strong analytical skills with experience in using tools like Google Analytics and Ads Manager.
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Familiarity with A/B testing and audience segmentation.
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Soft Skills:
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Self-driven and results-oriented, with excellent organizational skills.
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Clear communication and a collaborative approach to working with cross-functional teams.
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Why Join Meshy?
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Competitive salary, equity, and benefits package.
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Opportunity to work with a talented and passionate team at the forefront of AI and 3D technology.
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Flexible work environment, with options for remote and on-site work.
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Opportunities for fast professional growth and development.
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An inclusive culture that values creativity, innovation, and collaboration.
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