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Senior Performace Marketing Specialist

Beijing, Beijing, China, Shanghai, Shanghai, China, Shenzhen Shi, Guangdong, China

 

About Meshy

Headquartered in the Silicon Valley, Meshy is the leading 3D generative AI company on a mission to Unleash 3D Creativity. Meshy makes it effortless for both professional artists and hobbyists to create unique 3D assets—turning text and images into stunning 3D models in just minutes. What once took weeks and $1,000 now takes 2 minutes and $1.

Our global team of top experts in computer graphics, AI, and art includes alumni from MIT, Stanford, Berkeley, as well as veterans from Nvidia and Microsoft. With 3 million users (and growing), Meshy is trusted by top developers and backed by premiere venture capital firms like Sequoia and GGV.

  • No. 1 popularity, among 3D AI tools, according to A16Z games,
  • No. 1 website traffic, among 3D AI tools, according to SimilarWeb (2M monthly visits),
  • Leading 3D foundation model, delighted texture & fine geometry,
  • $52M funding by Top VCs,
  • 2.5M users & 20M models generated!

Ethan Yuanming Hu serves as the founder and CEO. Ethan got his Ph.D. in graphics and AI from MIT, where he developed the Taichi GPU programming language (27K stars on GitHub, used by 300+ institutes). His Ph.D. thesis got a honorable mention of SIGGRAPH 2022 Outstanding Doctoral Dissertation Award and his research has been cited over 2700 times. his favorite animal is the llama.

 

About the Role

Meshy is seeking a results-driven Senior Performance Marketing Specialist to join our team and accelerate global growth through data-driven advertising strategies. This role will be responsible for developing and optimizing ad campaigns across key platforms, while closely collaborating with the creative team. The ideal candidate will have strong overseas advertising experience and familiarity with domestic platforms, continuously improving user acquisition efficiency and ROI.
What You’ll Do:
  • Strategy Development & Optimization
    • Develop and execute performance marketing strategies across Google, Meta, and domestic platforms such as WeChat and Xiaohongshu, aiming to drive user growth and maximize ROI.
    • Continuously analyze campaign data to identify high-potential channels and growth opportunities, allocate budgets effectively, and optimize overall strategy.
  • Cross-Functional Creative Collaboration
    • Work closely with internal creative teams or external agencies to provide data-backed creative direction and optimization suggestions.
    • Design and implement A/B tests, optimizing ad performance across audience targeting, creative assets, and other dimensions.
  • Performance Tracking & Channel Management
    • Monitor and analyze key performance indicators (e.g., CPC, CPA, ROAS), driving continuous improvement in campaign efficiency.
    • Stay up-to-date on advertising platform policies, algorithms, and industry trends to quickly respond and maximize campaign impact.
    • Collaborate with the tracking team to ensure campaign performance is measurable and optimizable, leveraging technical understanding of tracking and attribution.
What We're looking for:
  • Professional Skills:
    • At least 3 years of experience in performance marketing, with solid hands-on experience on major overseas platforms (Google, Meta) and domestic platforms such as WeChat and Xiaohongshu.
    • Strong data analysis skills, proficient in Google Analytics, Ads Manager, or similar tools.
    • Familiarity with A/B testing and audience segmentation, with the ability to make rapid data-driven campaign decisions.
    • Technical understanding of ad tracking and attribution, able to collaborate with technical teams for accurate measurement and optimization.
  • Soft Skills:
    • Results-oriented, with excellent logical thinking and self-driven learning ability.
    • Strong communication and cross-team coordination skills, able to efficiently drive collaboration.

 

 

Our Values

  • Brain: We value intelligence and the pursuit of knowledge. Our team is composed of some of the brightest minds in the industry.
  • Heart: We care deeply about our work, our users, and each other. Empathy and passion drive us forward.
  • Gut: We trust our instincts and are not afraid to take bold risks. Innovation requires courage.
  • Taste: We have a keen eye for quality and aesthetics. Our products are not just functional but also beautiful.

Why Join Meshy?

  • Competitive salary, equity, and benefits package.
  • Opportunity to work with a talented and passionate team at the forefront of AI and 3D technology.
  • Flexible work environment, with options for remote and on-site work.
  • Opportunities for fast professional growth and development.
  • An inclusive culture that values creativity, innovation, and collaboration.

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