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Director of Digital Experience - Client Partnership Opportunity

White Plains, NY

One of our clients is looking to grow their talent and we (Method) are the acting hiring partner to help fill this role. This role will be a direct hire with Mavis, and not Method.

Mavis Discount Tire is one of the largest independent automotive platforms in the United States. For more than 50 years, Mavis has been saving people money on tires! While the company was founded as Mavis Tire Supply Corporation in 1972, its roots can be traced back to Vic's Cycle Shop in 1949. Through the decades, our tradition of value-oriented service has been the backbone of the company.

After our recent mrger with Express Oil Change & Tire Engineers, Brakes Plus, and acquisitions of Tire Kingdom, NTB, STS Tire, Melvin's Tire, Jack Williams Tire, Tuffy Tire, Town Fair Tire, Action Gator, Mavis now leads a combined company of more than 2300 locations in 39 states across the East Coast, South and Midwest. As the premier retail tire and service chain, we offer our valued customers a complete menu of services including brakes, alignments, suspension, shocks, struts, oil changes, battery replacement, and exhaust work.

At Mavis, we understand that our people are, and always will be, our greatest asset. For nearly sixty years, our people have built the customer relationships that have allowed Mavis to become a leader in the industry. We stand for putting our customers first, delivering the highest quality service, and treating every member of our team with the utmost respect. Today -- as we continue to grow -- we stand ready to welcome new talented and dedicated members to Team Mavis!

The Director of Digital Experience role at our organization holds many responsibilities at our organization. From leading the product team & cross-functional teams to driving innovative digital solutions that meet our user’s needs and drive business value. You possess a unique blend of problem-solving skills, executive voice, business acumen, big-picture vision, and drive to deliver results. 

As the Director of Digital Experience, you will showcase the ability to foster creativity, drive innovation, and manage customer engagement. You will work closely with the c-suite on maintaining a premium customer online experience by leveraging research, analytics, and industry-specific insights to execute our end-to-end digital strategy. 

The Director of Digital Experience role comprises four primary functions:

Executive Voice- Primary point of contact and trusted advisor to C-suite. Responsible for influencing and delivering the vision and business case of solutions to the business. Must be able to collaborate with executives to set priority for design and development.

Product Strategy - Inspire and lead a talented team of designers and developers. Must be able to break down complex problems to identify the product needs, communicate those needs to the c-suite team, and manage the execution of the initiative to ensure the solution is delivered on time.

Product Manager- Manage team communications and day-to-day interactions from project planning through execution. Must be able to coordinate development efforts, communicate status, and instill a sense of progress. 

Coach/Mentor - Actively provide mentorship and coaching to team members that ensures we are growing our technology and remaining at the top as an industry-leading retail services company while maintaining standard approaches, processes, artifacts, tools, and methods. 

Responsibilities:

  • Drive value through all aspects of the product lifecycle from product ideation to product definition to product delivery, acting as the Director of Digital Experience including but not limited to: 
    • Lead the digital product team to deliver solutions that meet business needs and improve the user experience for conversions
    • Consult with c-suite members to understand and convey strategic business objectives
    • Influence stakeholders and help guide conversations to desired outcomes
    • Evaluate end-users’ needs through interviews and ethnography
    • Translate business and user needs into user flows, feature maps, user stories, etc.
    • Design, coordinate, and facilitate workshops including design thinking, empathy building, and ideation
    • Support the creation of omni-channel Journey Maps, Experience Maps, and Service Blueprints to create an understanding of our user experiences
  • Demonstrate competency in all core product capabilities with internal teams and the c-suite stakeholders including: 
    • Stakeholder Interviews and Research
    • Customer/User Research & Testing
    • Stakeholder/User Workshop Facilitation
    • Market Landscape & Build vs Buy Analysis
    • Flow, Feature, & Requirements Definition
    • Product Roadmapping & Prioritization
    • Deployment, Go to Market, & Change Management Strategy
    • Website Marketing Implementation 
    • Creative Images and Assets Organization & Facilitation 
    • Performance Analysis and Shareouts 
  • Collaborate with the team as a coach and mentor, giving constructive feedback and resolving conflict

Additional Responsibilities:

  • Partner with the data analytics team to create new initiatives that are informed by our digital insights
  • Collaborate with c-suite to prioritize recommendations for upcoming roadmap planning and facilitate decision-making
  • Partner with designers and developers to create testable concepts to validate hypotheses and solve for high-impact opportunities or optimize existing experiences
  • Coordinate with other departments such as IT, Inventory, Marketing, etc to ensure website is up to date despite daily changes
  • Determine how marketing and promotions should run on the website and provide guidance to the brand marketing team to utilize website functionality properly 
  • Run impactful A/B tests to continue improving site imagery, experiences, copy and more
  • Ensure success of all 5 brand websites - Mavis.com, expressoil.com, brakesplus.com, tirekingdom.com and ntb.com 

Qualifications:

  • 7+ years of relevant product management, digital marketing, and experience in digital strategy
  • Understands and has knowledge of UX/UI best practices
  • Experience leading and collaborating with cross-functional teams of designers and engineers
  • Thorough understanding of Agile principles, c-suite relationship management, and software development methodologies
  • Ability to quickly grasp and solve complex business problems
  • Excellent oral and written communication skills, including presentation and workshop facilitation
  • Strong business acumen, technical aptitude, and executive voice
  • Excellent planning and organizational skills with the ability to prioritize and negotiate
  • Ability to quickly learn and adapt to new projects with minimal supervision

Location: This is an onsite position based out of White Plains, NY with the expectation that you will be reporting to the office five days a week. 

Why Mavis?

Our motto “Dependable People Depend on Mavis” is not just for customers, but for our team as well. Mavis prides itself on a dependable team which enables our best work. At Mavis we move fast and face challenges head on, testing and learning as we go. We look for team members who are excited to change the automotive industry by providing a premium customer experience. As a growing company, the opportunities at Mavis are endless and our team members take initiative to make the company better each day.

We offer a ton of competitive perks, including:

  • 401K matching
  • Dental Insurance 
  • Vision Coverage 
  • Health Insurance 
  • PTO and Sick Days 
  • Employee Discounts on Automotive Services 

Next Steps

If Mavis sounds like the place for you, please submit an application. Also, let us know if you have a presence online with a portfolio, GitHub, Dribbble or other platform.

 

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New York City Applicants (New York City Local Law 32;  Pay Transparency Law):  The starting salary range for this role to be performed in New York City is from $160,000 to $200,000. This salary range is specific to New York City residents only, and provided as a general, good faith estimate. The amount offered may be higher or lower. Method takes many factors into making an offer, including candidate qualifications, work experience, operational needs, travel and onsite requirements, internal peer equity, prevailing wage, responsibilities, and other market and business considerations.

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