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Principal Product Manager - Syndicated Data

Irvine, CA, Kansas City, MO, Las Vegas, NV

Welcome to MFour! 

Our Story: Founded in 2011, MFour is a fast-growing data and analytics technology company “democratizing” consumer insights. Named a 2023, “top 25 L.A. tech companies to watch,” by Built In, we’ve created a SaaS ecosystem, giving businesses access to united shopper behavior + opinion data that uncovers the whos, whats, whys, whens and wheres behind consumers in ways never before possible. We help 25% of the Fortune 100 plus organizations of all sizes make product, brand and advertising decisions. 

Our Product: Using the nation’s most downloaded, highest-rated, and only Apple-approved app & web data collection and survey app (Surveys On The Go®),  MFour is the only consumer market research company that guarantees real, validated responses for every survey, giving businesses the data and insights they need to make impactful decisions.  

From validated opinion and behavior trackers to advertising exposure measurement MFour is trusted by hundreds of leading.

Our Goal: To eliminate the unknown (data blind spots) within market research in a way that recognizes a consumer’s right to privacy – so marketers can make better decisions about new and existing products, advertising choices and competitive positioning. MFour is trusted by hundreds of leading brands, including Google, Microsoft, Samsung, Walmart, Disney, Spotify, and Lowe’s.

Our Core Values: Simplicity, Humility, Quality, Consistency, and Innovation.

The Challenge

MFour is expanding its offerings with a new suite of syndicated data products. The company's extensive panel provides the largest US collection of zero-party behavioral data, transforming consumer market research and redefining data-driven business decisions. This data will fuel an unprecedented AI-powered research engine, uncovering hidden patterns, future trends, and countless insights in near real-time.

Reporting directly to the CTO, this role will collaborate across the organization to define and deliver the solution to the market.

This role will be instrumental in: 

  • Capitalizing on MFour's mobile-first approach to capture real-time consumer behavior and deliver in-the-moment insights. 
  • Leveraging MFour's high-quality panel to provide accurate and representative data, potentially with unique demographic or characteristic advantages. 
  • Utilizing cutting-edge technology and analytics to unlock deeper insights and deliver more sophisticated reporting capabilities. 
  • Identifying underserved needs and white spaces within specific industry verticals where MFour can add unique value. 
  • *Developing and executing a winning GTM strategy to reach target customers and establish MFour as a leader in syndicated data offerings.


Your Mission 

Market Analysis & Opportunity Identification:

  • Conduct thorough market research to understand the competitive landscape, identify key players, and analyze their strengths and weaknesses.
  • Identify underserved needs and white spaces within target industries.
  • Analyze market trends and emerging technologies to anticipate future needs.

Product Strategy & Roadmap:

  • Define a clear and compelling product vision for MFours syndicated offerings.
  • Develop a product roadmap that prioritizes opportunities and aligns with MFours overall strategy.
  • Determine the optimal data sources, methodologies, and analytical techniques.

Product Development & Execution:

  • Translate market needs into detailed product specifications.
  • Collaborate with data scientists, engineers, and researchers to develop and refine products.
  • Oversee the entire product lifecycle, from ideation to launch and iteration.

Go-to-Market (GTM) Strategy:

  • Develop a compelling value proposition and positioning for each offering.
  • Identify the right channels and tactics to reach target customers (e.g., content marketing, industry events, partnerships).
  • Work closely with sales and marketing to ensure successful product launches.

Data Quality & Methodology:

  • Champion data quality and methodological rigor.
  • Ensure that MFours offerings adhere to industry best practices and ethical standards.
  • Oversee the implementation of advanced techniques like weighting and inference to enhance data accuracy and representativeness. 

 

Qualifications that set you apart 

  • 5+ years of experience in product management, preferably in the market research or data and analytics industry.
  • Deep understanding of syndicated data and its applications in marketing and consumer research.
  • Strong knowledge of the Fortune 1000 industries and their marketing needs.
  • Proven ability to define product vision, develop product strategies, and launch successful products.

 

In Return for Your Dedication, We Offer:

  • Health benefits
    • Top-tier health benefits include; medical, dental, vision, LTD, and life insurance
    • Mental health benefits 
  • Work-life balance
    • Unlimited PTO 
    • Hybrid model
  • Additional benefits
    • Strong, growth-focused culture
    • Open space concept & team-focused atmosphere 

CHECK US OUT:  https://www.youtube.com/watch?v=cabweOxGias&t=1s 

OUR APP : https://surveysonthego.com/

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