Back to jobs

Growth + Brand Marketing Lead

New York, NY

About Mighty:

The personal injury system is broken. When everyday people are at their most vulnerable—recovering from an accident, facing medical bills, and missing work—they are forced to navigate a black box designed to favor the powerful. Today, the choice is a catch-22: handle your personal injury claim alone against billion-dollar insurers, or give away a third of your recovery to a lawyer even though you may not need legal work.

Mighty is introducing a third option.

We believe in a world where every victim can recover fully and fairly without being taken advantage of. We are building the AI advocate for the 99%. Our mission is to become the default starting point after an accident, providing a free, AI-powered platform that gives consumers the clarity, valuation, and negotiation power they need to realize the full value of their claim

This is the definition of "doing well by doing good." We aren't building more profitable tools for law firms; we are building a consumer-first alternative that l allows everyday people to take control of their personal injury claims.

The Role: Defining Trust, Growth, and Narrative:

We are looking for a Growth & Brand Marketing Lead who wants to shape how an AI-first consumer product enters the world. This isn’t a traditional marketing role. You will define Mighty’s narrative, shape our go-to-market strategy, and build modern, AI-powered growth systems that earn trust, spark curiosity, and drive adoption in a sensitive, high-stakes category.

You’ll work directly with the founding team to translate complex technology and regulated workflows into a clear, empowering consumer story—and use AI as a force multiplier to move faster, test more ideas, and deliver outsized impact.

Why NYC? We are a high-conviction, in-person team. We believe that when you are building a product that impacts human lives, the high-bandwidth collaboration of a shared office is essential. You’ll be joining our NYC hub in Flatiron, where we whiteboard, debate, and ship in real-time.

 

The Challenge: Scaling an AI-First Consumer Brand:

You will focus on building growth systems that level the playing field for individuals:

  • Narrative & Positioning: Define and evolve Mighty’s story, positioning, and voice so an AI-powered settlement product feels clear, human, and trustworthy in a sensitive, regulated category.
  • AI-Powered Growth Systems: Design and operate modern, AI-enabled workflows for ideation, content creation, personalization, testing, and distribution—using AI as a force multiplier, not a shortcut.
  • Creative Distribution: Develop high-impact campaigns across non-traditional channels including communities, forums (e.g. Reddit), organic social, creator partnerships, and unexpected brand moments that spark curiosity and trust.
  • Trust at Scale: Ensure that how we show up in the world aligns with real product capabilities, legal realities, and user expectations—especially where trust, clarity, and correctness matter.
  • Measurement & Learning: Define success metrics, analyze performance, and iterate quickly—scaling what works and cutting what doesn’t as we grow.

 

Who You Are:

  • 5+ years of experience in growth, brand, or consumer marketing roles
  • A proven track record of scaling products that require education, trust, and emotional intelligence
  • You are in the top 5% of your peers in using AI to help exponentially increase your productivity for content, experimentation, automation, and analytics
  • A strong storyteller who can make complex or sensitive topics feel empowering and human
  • Comfortable operating strategically and tactically—from narrative definition to hands-on execution
  • Resourceful, opinionated, and energized by ownership and ambiguity
  • Motivated by doing well by doing good, and excited to build something that genuinely helps people

Compensation: $140,000-$190,000 DOE.

Benefits: 

  • 401(k) with a partial company contribution
  • Health, Vision, and Dental benefits
  • Stock options 
  • Flexible PTO - take time when you need it!
  • L&D opportunities 
  • Lunch provided in-person at the NYC office
  • And more

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Mighty’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.