Back to jobs
New

Content Marketing Lead

New York, NY

About Mighty:

The personal injury system is broken. When everyday people are at their most vulnerable—recovering from an accident, facing medical bills, and missing work—they are forced to navigate a black box designed to favor the powerful. Today, the choice is a catch-22: handle your personal injury claim alone against billion-dollar insurers, or give away a third of your recovery to a lawyer even though you may not need legal work.

Mighty is introducing a third option.

We believe in a world where every victim can recover fully and fairly without being taken advantage of. We are building the AI advocate for the 99%. Our mission is to become the default starting point after an accident, providing a free, AI-powered platform that gives consumers the clarity, valuation, and negotiation power they need to realize the full value of their claim

This is the definition of "doing well by doing good." We aren't building more profitable tools for law firms; we are building a consumer-first alternative that l allows everyday people to take control of their personal injury claims.

Summary

NYC, Flatiron. In-person. Reports directly to the founder.

Insurance companies have done this a million times. Personal injury lawyers have done it ten thousand times. You're doing it once — on the worst day of your life. The whole game is one-time players against repeat players, and the repeat players wrote the rules.

For a hundred years, the only people with a real shot against the insurance industry were the ones who could afford a lawyer. AI just made lawyer-like help free. Mighty is the company building it — and we're hiring someone to make sure every American knows.

What Mighty is

Mighty is an AI-native product that lets injury victims settle their own claims without handing a third of their recovery to a lawyer. Real people, real settlements, real adversaries. We're going up against two of the most entrenched repeat-player industries in America — the insurance giants who profit from lowballing claims, and the personal injury bar that takes 33% off the top to "fight" them — with software that finally outmatches both at their own game. Both of those industries are going to come at us. We'd like them to.

How We Work

AI isn’t a tool we use, it’s how we work. Everyone at Mighty is expected to be AI-first and on the front edge of what that technology can do.

The Role

You'll be responsible for how Mighty shows up in the world. Short-form video is the centerpiece, and the production stack is AI-native.e want to ship more videos in a week than legacy consumer brands ship in a quarter.

Your job is to turn the structural unfairness of personal injury - the repeat-player racket, the lowball offers, the trade associations protecting the cut - into content people can't stop sharing. Some of that is dramatizing real settlements (like Monique's $30,000, every dollar of which she kept). Most of it is finding new ways every week to make people see a system they've been trained not to look at.

This is a zero-to-one build. There is no marketing org above you. You define the function, the voice, the velocity, and the AI stack.

What You'll Own

  • AI-native video at high volume. Concept, script, shoot, generate, edit, ship. Daily. Fluent in Sora, Veo, Runway, Midjourney, ElevenLabs, and whatever else may come next. The craft of the 15-to-60-second hook is your obsession; the AI workflow that lets you ship ten of them is your moat.
  • Organic social across the open internet. TikTok, Instagram, YouTube Shorts, X, LinkedIn, and Reddit. You write, you post, you reply in comments, you live in the DMs. Reddit especially: done right it's a goldmine, done wrong it's a ban. You know the difference. Earned media and PR. Build relationships with reporters, podcasters, and creators covering consumer rights, insurance, legal tech, and AI. Pitch stories, react to news cycles, turn Mighty into a source journalists call. Organic campaigns.. Drops, partnerships, brand moments, and the occasional well-aimed provocation. No paid spend, attention is the metric.
  • Tone, taste, and trust. We are talking to people on the worst day of their lives. The bar for taste is high. AI is the production tool but the voice must remain human and clear.
  • Measurement. Track what works, kill what doesn’t, double down fast. You’re using AI to spot the pattern before your competitors even notice one exists.

First 90 Days

  • 30+ pieces of video shipped
  • Ten earned-media hits
  • One repeatable AI-driven content format identified and proven
  • A point of view on what Mighty's voice sounds like that the rest of the team can rally around

Who You Are

  • You can show us a body of work: (accounts, videos, threads, campaigns) that has actually performed. Years of experience is not the bar; hits are. AI-native, not AI-curious. You don't use AI tools, you think in AI workflows.  You’ve built workflows where one prompt does what a team used to do, and you can show us one. 
  • You've shipped real, performant video using Sora, Veo, or Runway. You've automated content ops using Claude, ChatGPT, n8n, Zapier, or whatever wires them together. 
  • Strong taste. You can articulate why one piece of content lands and another dies.
  • A storyteller who can make a sensitive or technical topic feel clear and human in 30 seconds.
  • Comfortable pitching reporters cold.
  • Resourceful, opinionated, and energized by zero-to-one ambiguity. You don't need a brief.
  • You think the system is rigged and you want to do something loud about it.

Compensation

$110,000–$160,000 base, DOE, plus meaningful equity.

Benefits

  • Unlimited AI tooling budget: every model, every creative app, day-one access to anything new.
  • 401(k) with a partial company contribution
  • Health, Vision, and Dental benefits
  • Stock options 
  • Flexible PTO - take time when you need it!
  • L&D opportunities 
  • Lunch provided in-person at the NYC office
  • And more

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Send three pieces of organic content you've made: videos, posts, accounts, campaigns, with the numbers and one paragraph each on why it worked. Tell us which one used AI most aggressively. Skip the cover letter, the work is the application. *

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Mighty’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.