Paid Media Manager

About Mighty Networks

Mighty Networks helps people and brands build communities, online courses, memberships, challenges, and events. Through its advanced technology, called people magic, Mighty helps the members of those networks build relationships with each other by surfacing the most relevant and interesting connections. 

Because of this novel approach and member-centered experience, Mighty has produced the most $1M communities and helped its Hosts earn over $500M. 

The Role

We're looking for a Paid Media Manager to own media planning and buying for our Pro Partner program.

This is a hands-on, execution-focused role with a strong client-service orientation. You'll run simultaneous campaigns across multiple partner brands — handling everything from strategy and setup to optimization, reporting, and direct partner communication — while working closely with our Growth Marketing team to make sure each partner is hitting their growth goals.

This is a strong fit for someone with agency experience who's ready to bring that skillset in-house — someone who builds confidently, flags issues early, and is always looking for ways to improve how the program runs. You'll work closely with our Paid Media Manager, who will provide peer mentorship and strategic direction as you ramp.

What You’ll Do 

• Own end-to-end paid media planning and buying for 5–10 Pro Partner brands simultaneously — including strategy, setup, trafficking, optimization, and reporting across Meta, Google Ads, and LinkedIn
• Build and maintain direct working relationships with the marketing POC at each partner: setting expectations, presenting performance, troubleshooting issues, and keeping campaigns moving
• Set up conversion tracking from scratch when needed — deploying pixels, GTM triggers, and remarketing tags independently, without waiting on a developer
• Develop targeting strategies informed by partner first-party data (email lists, past purchasers, site visitors), building lookalike and custom audiences where access allows
• Build and manage campaign budgets, forecasts, and testing frameworks — including clear learning period expectations for partners who are newer to paid
• Deliver weekly performance reports that go beyond metrics to include creative insights, audience learnings, and strategic recommendations
• Manage platform access and account permissions proactively — getting the right structure in place before campaigns launch, not after
• Partner closely with our Paid Media Manager and the broader Growth Marketing team to share learnings, align on strategy, and flag issues early
• Advise partners on creative — not just reviewing what they hand over, but pushing for stronger assets with specific guidance on hook, format, and message
• Document processes and build repeatable frameworks that make the program easier to scale

What You Bring to the Table

Multi-brand campaign management Comfortable running 2–3 active campaigns across 5–10 brands at once — each with its own targeting strategy, creative direction, and reporting cadence. This isn't an in-house role; it's an agency-style book of business, and we need someone who can context-switch without losing depth on any individual account.

Platform expertise: Google, Meta, and LinkedIn 3+ years of hands-on experience across all three platforms, with deep fluency in:

• Campaign and targeting strategy, trafficking, and day-to-day optimization
• Conversion tracking setup and attribution — including attribution models, counting methodology, and platform integrations
• Budget planning, estimates, and testing frameworks
• Cost per lead and ROAS optimization
• Account structure, access/permissions, and billing management

Client-side Google Tag Manager This role will frequently encounter situations where pixel and conversion tracking aren't set up correctly — or at all. You need to be able to own that: building triggers, deploying conversion and remarketing tags, working with custom HTML tags, and debugging independently.

Communication and reporting You'll own the relationship with the marketing POC at each partner — getting on calls, setting expectations, presenting performance, and building trust with people who are often skeptical of paid. High-level metrics reporting is table stakes; the harder skill is translating creative insights and performance trends into strategy recommendations that make sense to someone who isn't a media buyer.

Speed and critical thinking Campaigns often need to launch on short timelines. You need to move fast without cutting the corners that matter — which requires strong judgment about when to push back versus when to figure it out. Creative testing experience is important: the ability to read what's working, articulate why, and make quick decisions about what to test next.

Ability to work without AI (but AI-fluent) You can execute campaigns, build strategy, and troubleshoot without relying on AI as a crutch. That said, smart use of AI to improve output quality and speed is encouraged.

• Strong written and spoken English
• Organized, reliable, and comfortable working remotely
• A growth mindset: excited to learn, take feedback, and expand your scope over time
• A team player who thrives in collaborative environments and communicates clearly

Nice to Have

• Agency background Working at an ad agency, running your own, or otherwise managing a book of client business. The instincts that come with that experience — managing relationships under pressure, knowing how to communicate bad news, building process that scales — are hard to replicate without it.
• Creative direction The ability to advise partners on what will actually work for paid — not just reviewing what they hand over, but proactively pushing for stronger assets with specific guidance on format, hook, and messaging.

GA4 experience Not required, but useful given how often performance context lives across platforms.