Head of SEO

About Mindvalley

Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.

We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best engineers to build the best and most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.

About the Role 

The Head of SEO will lead our search engine optimization efforts and drive organic growth across all digital platforms. The individual will have a deep understanding of SEO best practices, algorithms, and trends, coupled with a proven track record of implementing successful SEO strategies in a fast-paced, dynamic environment. This role offers a unique opportunity to play a key role in shaping the future of our digital presence and expanding our reach to a global audience.

The Head of SEO will lead Mindvalley’s global search engine optimization efforts, driving organic growth and cultivating an SEO-first culture across the organization. This role will oversee two specialized teams—Technical SEO and Blog SEO—ensuring seamless collaboration, high performance, and the delivery of exceptional results. The ideal candidate is both a visionary leader and hands-on expert, capable of developing strategies to 10X our SEO initiatives while positioning Mindvalley as a leader in organic growth.

Responsibilities:

•  Oversee the audit and optimization of Mindvalley’s website structure, sitemaps, and all core pages to ensure the highest SEO standards.
• Collaborate with the technology team to implement robust SEO-compliant processes for all website launches and updates.
• Lead the development of innovative solutions to improve technical SEO, including site speed, mobile optimization, schema implementation, and crawlability.
• Develop a comprehensive strategy to maximize the impact of blog content by targeting high-value keywords and optimizing for audience engagement.
• Guide the team in planning, creating, and publishing high-quality blog content that drives organic traffic, enhances lead generation, and establishes thought leadership.
• Monitor blog performance metrics, including traffic, engagement, and conversion rates, and leverage insights to identify opportunities for optimization and improvement.
• Foster a culture of SEO excellence across Mindvalley by educating teams on best practices and integrating SEO principles into broader workflows and decision-making processes.
• Collaborate with the technology and content teams to ensure all outputs meet the highest SEO standards
• Work closely with the social media and marketing automation teams to amplify the reach and impact of blog content.
• Develop and execute a long-term strategy to 10X Mindvalley’s SEO efforts, focusing on innovation, scalability, and measurable results.
• Identify emerging trends in SEO, including voice search, AI, and mobile-first strategies, and integrate them into Mindvalley’s approach.
• Leverage data and insights to continuously optimize performance, improve rankings, and increase traffic.
• Lead, mentor, and inspire the SEO team to excel in their roles while fostering a collaborative and innovative work environment.
• Build processes and systems that support sustainable growth and cross-functional alignment with broader marketing goals.
• Collaborate with the social media team to promote blog content across various channels and amplify reach and engagement with target audiences.
• Manage editorial calendar and content schedule for the blog, ensuring consistent publication cadence and alignment with broader marketing initiatives and campaigns.
• Collaborate with the marketing automation team to integrate blog content into lead nurturing campaigns and optimize conversion pathways for blog-generated leads.
• Continuously evaluate and optimize blog strategy, content mix, and distribution channels to drive increased traffic, engagement, and conversions, and achieve business objectives.

Technical Skills:

• Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
• Knowledge of on-page and off-page SEO techniques, including keyword research, content optimization, link building, and technical SEO.
• Experience with content management systems (CMS) such as WordPress, Drupal, or Joomla, and the ability to optimize website content and structure for SEO.
• Proficient in data analysis and reporting, with the ability to interpret SEO performance metrics, track KPIs, and provide actionable insights and recommendations.
• Understanding of mobile SEO best practices and the impact of mobile-friendliness on search rankings and user experience.
• Knowledge of international SEO strategies, including multilingual and multiregional optimization, hreflang tags, and geo-targeting.
• Familiarity with schema markup, rich snippets, and structured data markup, and the ability to implement schema.org recommendations to enhance search visibility.
• Awareness of emerging trends and technologies in SEO, including voice search, machine learning, and artificial intelligence, and the ability to adapt strategies accordingly.

Soft Skills:

• Strategic thinking and business acumen, with the ability to align SEO objectives with broader marketing and business goals, and make data-driven recommendations to optimize performance and ROI.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders at all levels.
• Strong leadership abilities, with experience managing and mentoring a team of SEO specialists, and the ability to foster a culture of collaboration, learning, and growth.
• Creative problem-solving skills and a results-oriented mindset, with a passion for driving continuous improvement and innovation in SEO strategy and execution.
• Analytical mindset, with the ability to analyze data, identify trends, and derive actionable insights to inform decision-making and drive business outcomes.
• Attention to detail and organizational skills, with the ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced, dynamic environment.
• Adaptability and flexibility, with the ability to thrive in a rapidly evolving industry and navigate ambiguity and uncertainty with resilience and resourcefulness.
• Customer-centric mindset, with a deep understanding of audience needs, behaviors, and preferences, and the ability to tailor SEO strategies and content to resonate with target personas and drive engagement and conversion.
• Collaboration and teamwork, with the ability to build strong relationships and work collaboratively with internal teams, external partners, and agencies to achieve shared objectives and deliver exceptional results.
• Passion for personal development, wellness, and Mindvalley's mission to positively impact lives around the world, with a genuine desire to contribute to the company's success and make a meaningful difference in the lives of our subscribers.

Experience:

• Bachelor's degree in Marketing, Business, Computer Science, or related field; advanced degree or relevant certifications preferred.
• Minimum of 5 years of experience in SEO, with a proven track record of success in driving organic traffic and improving search engine rankings.
• Deep understanding of search engine algorithms, ranking factors, and SEO best practices, with hands-on experience optimizing websites for search engines.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.