Director, Ominichannel and Digital Marketing

“Mineralys Therapeutics is a clinical-stage biopharmaceutical company focused on developing medicines to target hypertension and related comorbidities such as chronic kidney disease (CKD), obstructive sleep apnea (OSA) and other diseases driven by dysregulated aldosterone.  Its initial product candidate, lorundrostat, is a proprietary, orally administered, highly selective aldosterone synthase inhibitor.  Mineralys is headquartered in Radnor, Pennsylvania. For more information, please visit https://mineralystx.com. Follow Mineralys on LinkedIn, Twitter and Bluesky”

Mineralys is a fully remote company.

As we prepare for our first commercial launch, we are seeking an experienced digital leader who is energized by the opportunity to build from the ground up, establish foundational capabilities, and shape the digital ecosystem for a best‑in‑class launch.

Reporting to the Head of Consumer and Patient Marketing, the Omnichannel & Digital Marketing lead will architect the HCP & Patient digital strategy, stand up new platforms and processes, lead media and content planning, and drive the integration of digital channels into the broader commercial launch plan.

This role requires a hands-on builder with deep expertise in digital marketing, omnichannel orchestration, media activation, analytics, and innovation. You'll operate strategically while executing with precision in a lean, fast-moving, launch-focused environment. If you thrive on creating something new and owning the outcome, this is your opportunity.

Principal Responsibilities

Build the Digital & Omnichannel Foundation

• Develop and execute digital and omnichannel strategy aligned with customer needs, brand objectives, and launch goals.
• Evaluate, select, and operationalize CRM, marketing automation, analytics platforms, content management systems (CMS), digital asset management (DAM), consent management, and reporting tools in partnership with IT and agency partners.
• Oversee owned, earned, and paid digital ecosystem (websites, CRM, email, paid media, SEO/SEM, social, programmatic) to ensure channel integration and continuous performance optimization.
• Establish digital standards, operating models and processes that scale with the organization.
• Monitor emerging digital trends and technologies to identify opportunities for enhanced customer engagement through AI, digital health tools, telehealth integrations, and new channels.
• Establish UX/UI standards across all digital properties, ensuring intuitive navigation, accessibility compliance, and consistent brand experience.

 Media, Content & Engagement Strategy

• Lead digital media planning and optimization, collaborating with agency partners to refine audience strategies, channel mix, and activation plans.
• Build audience targeting, segmentation, and personalization strategies leveraging 1P (first‑party) and 3P (third‑party) data through healthcare data partnerships and privacy-safe activation methods.
• Design personalized, insight-driven content strategies and modular assets to support omnichannel engagement across HCP and patient journeys in collaboration with HCP and Consumer Brand Leads.
• Own digital and omnichannel budgets, including scenario planning, investment allocation, forecasting, and ROI measurement.

Customer Journey & Omnichannel Orchestration

• Map end‑to‑end HCP and patient journeys, identifying key moments, triggers, and channel opportunities.
• Design digital–field orchestration including CLM content, rep‑triggered email, automated nurture sequences, behavioral triggers, next‑best‑action logic, field alerts, and closed‑loop reporting—ensuring seamless data flows between CRM, marketing automation, web, and analytics.
• Integrate digital touchpoints with field activities, patient support services, and brand objectives to deliver a seamless, personalized experience.
• Develop digital tools, training, and processes to enable Field Sales and MSLs as integrated touchpoints in the customer journey.
• Partner with IT, Analytics, and agency partners to ensure strong technical integration and visibility across the customer journey.

Insights, Analytics & Measurement

• Drive development of KPIs, dashboards and measurement frameworks; define leading/lagging indicators for launch.
• Lead a robust test‑and‑learn agenda to continuously optimize channel performance and budget allocation.
• Translate data into actionable insights and next‑step recommendations that inform brand strategy and commercial planning.

Cross-Functional Leadership & Vendor management

• Build and oversee the vendor/agency ecosystem required for launch success; define scopes, operating cadences, and quality benchmarks.

• Embed digital best practices and a culture of omnichannel thinking across the commercial organization.
• Serve as a strategic partner to the field teams, ensuring omnichannel insights and digital resources support field effectiveness.

Compliance & Governance

• Ensure all digital programs and content adhere to FDA guidelines, privacy laws (e.g., HIPAA), data governance principles, and internal policies.
• Lead consent management and privacy-compliant data strategies that future-proof targeting capabilities amid evolving privacy regulations.

Travel

This position requires up to 20-30 % travel.  Frequently travel is outside the local area and overnight. Some of the travel may be international.

 Education and Experience

Required: Bachelor's degree required, MBA or advanced degree in Marketing, Digital Marketing, or related field preferre 8 - 10+ years of progressive experience in digital marketing, with at least 5 years in pharmaceutical/biotech industry Proven experience leading commercial product launches in a digital capacity Deep expertise in omnichannel marketing platforms (e.g., Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud) Strong understanding of HCP and patient marketing in regulated industries Experience with marketing analytics, attribution modeling, and ROI measurement Track record of building digital capabilities from the ground up in lean organizations Deep understanding of pharmaceutical commercial models, FDA promotional requirements, privacy laws (e.g., HIPAA), and digital governance Preferred: Experience with AI-powered personalization, predictive analytics, generative AI applications Track record of implementing consent management platforms and navigating cookie deprecation/privacy-first marketing strategies Experience with patient advocacy partnerships, HCP influencer programs, and amplification strategies

 These positions are eligible for standard Company benefits including medical, dental, vision, time off and 401K, as well as participating in Mineralys incentive plans are contingent on achievement of personal and company performance. Actual compensation may vary from posted hiring range based on geographic location, work experience, education, and/or skill level.

US Salary Range:  $200,000 - $220,000

#LI-REMOTE