Back to jobs

Area Marketing Specialist

München, Bayern, Germany

Are you a collaborative, entrepreneurial marketer who thrives on creating business impact? 

Minitab - a global leader in data-driven solutions that improve performance, enable innovation, and ensure exceptional quality - is seeking a Marketing Specialist, DACH to accelerate growth through demand generation and customer engagement. 

What You’ll Do 

You’ll collaborate closely with global Marketing, regional Sales, Partners and Customer Success teams to plan and deliver data-driven campaigns across digital, event, and content channels. 

Key Responsibilities 

  • Develop and execute integrated marketing plans for the DACH region, aligning closely with the Global and EMEA objectives. 
  • Collaborate cross-functionally to deliver campaigns that generate qualified leads, support customer retention and accelerate pipeline. 
  • Drive demand generation through multi-channel campaigns, including digital advertising, content marketing, partnerships, webinars, events, earned and social media. 
  • Leverage data and automation to optimize performance and track ROI. 
  • Act as a regional marketing ambassador, aligning with global brand strategy while tailoring messaging for local markets. 
  • Bring an entrepreneurial mindset: identify new opportunities, test innovative approaches, and take ownership of impactful activities. 
  • Champion customer focus, delivering a value-driven proposition that resonates with B2B audiences in manufacturing and service sectors. 
  • Execute with urgency and accountability, and a focus on continuous improvement. 

What You Bring 

We’re looking for a marketer with strong proficiency in German and English, proven experience in digital and field marketing, and a passion for translating marketing activity into sales impact. 

Qualifications 

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (CIM or equivalent qualification preferred). 
  • 2–5 years of B2B marketing experience. 
  • Proven success in product marketing, demand generation, campaign management, performance metrics and customer journey. 
  • Hands-on experience with CRM and marketing automation platforms (HubSpot, Dynamics 365, PowerBI, Google Analytics, etc.). 
  • Excellent communication skills: native or proficient German speaker (CEFR level C2) with strong English proficiency. 
  • Team-oriented with the ability to thrive in a cross-functional, matrixed organization. 
  • Entrepreneurial and proactive — drives ideas from concept to execution. 

What Success Looks Like 

  • Seamless collaboration. 
  • Marketing-sourced and influenced pipeline. 
  • Increased visibility and engagement. 
  • Clear, data-driven evidence of marketing ROI. 

Why Join Minitab 

At Minitab, you’ll join the team driving one of our most dynamic regions, and be part of global and EMEA marketing departments that value curiosity, creativity, results and collaboration. 

We help organizations to make better decisions with data, and encourage our people to make a business impact every day. 

Enjoy a competitive salary, comprehensive benefits, hybrid flexibility, and the opportunity to shape Minitab’s future in the DACH region ; right from the heart of Munich. 

Ready to make your mark? 

If this sounds like a good fit, please apply now. We’d love to meet you. 


Create a Job Alert

Interested in building your career at Minitab ? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Work Eligibility

Select...
Select...
Select...
Select...

When you apply to a job on this site, the personal data contained in your application will be collected by Minitab, LLC (“Controller”), which is located at 1829 Pine Hall Road, State College, PA 16801, USA and can be contacted by emailing DPO@minitab.com. Controller’s data protection office manager is Bruce Pincus, who can be contacted at DPO@minitab.com. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the Controller’s Privacy Shield.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.  Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.