Coordinator, Paid Social
Role: Coordinator, Paid Social
Reports to: VP of Trading
Location: Toronto
THE OPPORTUNITY
This is an opportunity to work with the leading Independent Marketing Intelligence Company. You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employees' professional and personal development.
The Coordinator, Paid Social position is the starting point of your career here at MiQ and perhaps in the paid social space! At the heart of MiQ’s business, you will be the link between our operational and commercial functions. You will be running paid social media campaigns across a wide variety of brands and across different social platforms while working collaboratively with other departments like Client Partnerships, Product, Solutions, etc.
WHO YOU ARE
YOUR PERSONALITY
We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.
- Passion – We love and live what we do.
- Determination – We always find a way to ‘figure it out’.
- Unity – We hold each other accountable. We win and lose as a team.
- Agility – We anticipate the unexpected, embrace and adapt to change.
- Courage – We dare to think unconventionally.
WHAT YOU’LL BE DOING
Your main responsibilities will fall into two buckets:
Campaign Setup
- Assist in the creation of Campaigns in all Paid Social Platforms
- Lab entry and maintenance for relevant book of social business
- Discuss and develop campaign strategy with the internal planning teams to increase your understanding of Paid social advertising, whilst building the very strongest campaign setup for each campaign
- Utilise pre-campaign data to construct data driven campaign setup
- Look to introduce new ideas and initiatives while staying current on emerging trends
- Learn about the MiQ product stack and get comfortable trading any type of campaign/product across a multitude of platforms
Campaign Maintenance
- Ensuring that campaigns are hitting required pacing and performance KPIs in order to achieve client goals through consistent optimizations
- Manage and prioritize the tasks associated with your client portfolio, such as: client reporting, client feedback, setups, internal updates, etc
- Create dashboards, reports (weekly, monthly, quarterly), and present data, recommendations and insights via regular and ad-hoc reporting platforms to help teams and clients understand and monitor the health and performance of campaigns
- Work with Client Partnerships and Product to assist with insights and analytics needs
- Communicate with your manager on challenges and blockers on campaigns and provide updates in internal Pod Status meetings
- Complete monthly billing tasks for your dedicated portfolio
REQUIRED EXPERIENCE & SKILLS
- Minimum 1 year of academic experience in Marketing, Advertising, Communications, STEM, Business, Finance
- Experience working in client-facing environment would be an advantage
- A start-up mind-set
- Passionate about learning in an emerging field of advertising, specifically within the paid social media space
- Eager to work directly with clients
- Technically and analytically astute
- Strong troubleshooting ability, clear systematic approach to problem solving ● Strong communication skills and an ability to work both independently and contribute within a team environment
- Alignment with MiQ's core values/culture
BENEFITS & PERKS
- Competitive compensation that includes bonus and Profit share
- No co-pay Benefits from day 1 (single or family)- medical, dental, vision
- 25 vacation days + 2 extra paid days of Inclusion Leave per year to acknowledge and celebrate cultural holidays, community endeavours, and inclusive initiatives that are meaningful to our employees beyond the standard holidays
- 6 months paid parental leave
- RRSP matching contribution plan
- Wellness benefits including free access to benefits provider Cyno
- Awesome opportunities for growth
- Flexible work environment with both remote and in office attendance and fun team building activities
- 2 weeks virtual orientation to learn about our business and meet the broader team upon joining MiQ
At MiQ, we don’t just accept the differences of our people, it is the foundation of what makes us who we are. MiQ is very proud to be an equal opportunity workplace and to be certified as a “Great Place to Work”'!
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