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Product & Data Strategist Lead (Mexico O Colombia)

Mexico City, MX

Product & Data Strategist Lead (LatAm)

Location: Mexico City o Bogotá Colombia

Reports to: SVP of Product & Strategy

What you’ll do

MiQ is a global programmatic media partner, helping brands and agencies make
smarter marketing decisions through data, technology, and human insight.
We blend programmatic expertise and leading AI technology with consultative
partnership to drive real business outcomes.

MiQ Sigma is the company’s transformative AI-powered advertising technology trained
on the world's most connected data set. Its unified intelligence platform brings together
data, technology, and campaign workflows, applies advanced AI to make smarter,
data-driven marketing decisions, and fundamentally shifts how brands and advertisers
connect with consumers in today's fragmented digital landscape.

We are looking for a Product & Data Strategist Lead, a highly analytical and creative professional who can combine data strategy, product strategy, and product marketing. This role will define, package, and socialize MiQ’s products in LatAm, turning complex data and intelligence into actionable strategies, compelling narratives, and differentiated value propositions for agencies and clients.

The role works side-by-side with the SVP of Product Strategy & Partnerships, collaborating with global and CoE teams, and closely engaging with sales and activation in LatAm. The focus is to accelerate client conversations, build data-driven strategies, and enable seamless execution by bridging strategy and technical delivery.

 

Key Responsibilities

  • Product Definition & Narrative: Define and socialize MiQ products in LatAm (Advanced Video, Intent, Commerce, Sigma) and translate technical concepts (data integration, identity resolution, omnichannel activation, measurement) into clear and impactful narratives.• Strategy & Intelligence: Take all data sources, Sigma intelligence, regional benchmarks, and client first-party data (audience and business) to create actionable strategies, insights, and deliverables that resonate with clients and drive commercial traction.
  • Technical Leadership: Lead advanced technical conversations with agencies and clients on topics such as integration, identity, omnichannel activation, pixelation, and measurement. Ensure strategies are implementable and scalable.
  • Collaboration with Sales & Activation: Work closely with commercial teams to design strategies that open doors and accelerate conversations, and with activation teams to ensure proper execution of products and tactics.
  • Market Relevance: Adapt global and CoE product frameworks to reflect LatAm market realities, industry maturity, and client needs.
  • Process & Asset Organization: Maintain structured documentation of product narratives, strategies, and case studies, ensuring updates are consistent and searchable.

 

What you’ll bring

  • Data & Product Strategy Expertise: Strong background in data strategy and product strategy, with proven ability to design and deliver solutions in AdTech/MarTech or related fields.
  • Product Marketing: Experience in packaging and presenting technical capabilities in ways that resonate with agencies and clients.
  • Technical Storytelling: Ability to explain complex data and tech concepts simply and persuasively.
  • Analytical & Consulting Skills: Strong skills in consulting, analytics, storytelling, problem-solving, and omnichannel activation tactics.
  • Tools & Platforms:
    o Data visualization (Power BI, Tableau, or similar).
    o Presentation & design (PowerPoint, Google Slides, Canva, Figma).
    o Collaboration & organization (SharePoint, Confluence, Jira, or equivalent).
  • Languages: Bilingual English & Spanish, with strong written and verbal communication.
  • Organizational Skills: Excellent attention to detail, ability to manage multiple projects, and maintain structured libraries of assets and deliverables.

We’ve highlighted some key skills, experience and requirements for this role. But please
don’t worry if you don’t meet every single one. Our talent team strives to find the best
people. They might see something in your background that’s a fit for this role, or another
opportunity at MiQ.

If you have a passion for the role, please still apply.

What’s in it for you

MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make
sure everyone feels valued for what they bring. With global teams committed to
inclusion, we’re always moving towards becoming an even better place to work.


Values:

Our values are so much more than statements. They unite MiQers in every corner of the
world. They shape the way we work and the decisions we make. And they inspire us to
stay true to ourselves and to aim for better. Our values are there to be embraced by
everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow
through everything we do - no matter how big or small.

  • PASSION
    We do what we love
    We only aim for the best, so we empower each other and show up for what we
    believe in.
  • DETERMINATION
    We figure it out
    We do what we say, and we challenge ourselves to learn from each other and
    overcome hurdles.
  • AGILITY
    We anticipate the unexpected
    We quickly adapt to change, question ourselves and evolve as individuals, and
    as a business.
  • UNITY
    We always unite
    We love to win as a team, so we hold each other accountable, acknowledge
    each other’s differences and champion inclusion for all.
  • COURAGE
    We dare to be unconventional
    We leap outside of comfort zones to unlock innovation and inspire everyone to
    grow.

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