Product Marketing Lead

About Mitsogo | Hexnode

Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone. We recognize the rapid evolution of technology and society that impacts our industry, and we prioritize equipping our employees with diverse opportunities and empowering them with a wide range of skills.

Hexnode, the Enterprise software division of Mitsogo Inc., was founded with a mission to simplify the way people work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse sectors. Fuelling the transformation to a seamless ecosystem of connected tools, Hexnode is revolutionizing the enterprise software and cybersecurity landscape.

Job Overview:

We are seeking a Product Marketing Lead with a strong foundation in content strategy and copywriting to drive the go-to-market success of our UEM solutions. This role is ideal for a creative storyteller who can translate complex technical concepts into compelling narratives that resonate with diverse audiences. You will collaborate closely with Product Management, Sales, and Customer Success to ensure our messaging is clear, consistent, and impactful across all touchpoints.

Responsibilities:

Content Strategy & Development

• Own the end-to-end content lifecycle—from ideation to execution—for product marketing assets.

• Create high-impact content including product datasheets, whitepapers, case studies, blog posts, landing pages, and email campaigns.

• Develop clear, persuasive messaging that communicates product value and differentiators.

• Collaborate with design and content teams to ensure brand consistency and visual alignment.

Copywriting & Communication

• Craft compelling copy for product launches, sales enablement materials, and customer communications.

• Translate technical features into benefit-driven language tailored to target personas.

• Deliver engaging presentations, webinars, and training materials to support internal and external stakeholders.

Go-to-Market Strategy

• Lead product launch planning and execution with a strong focus on content-driven campaigns.

• Develop positioning and messaging frameworks that align with market needs and competitive insights.

• Partner with cross-functional teams to ensure cohesive storytelling across all channels.

Market Research & Insights

• Conduct market and competitor analysis to inform content themes and messaging direction.

• Gather feedback from customers and sales teams to refine content and improve engagement.

 Responsibilities:

• 6+ years of experience in product marketing, with a strong emphasis on content creation and copywriting.

• Experience in UEM, cybersecurity, or enterprise software domains preferred.

• Proven ability to launch and support technology products through strategic content initiatives.

 Requirements

• Exceptional writing and editing skills with a keen eye for detail and tone.

• Ability to simplify complex technical concepts into engaging, audience-friendly content.

• Proficiency in content performance measurement and optimization.

• Strong collaboration skills and experience working with cross-functional teams.

• Familiarity with SEO, content management systems, and marketing automation tools is a plus.