Product Marketing Lead

Mitsogo Inc. is a global organization committed to fostering a culture of inclusion and innovation. We value the contributions of every employee and strive to provide diverse opportunities for professional growth. As technology and society evolve rapidly, we remain dedicated to equipping our teams with the skills and tools necessary to thrive.

Hexnode, the enterprise software division of Mitsogo, is a leading provider of Unified Endpoint Management (UEM) solutions. Operating in over 100 countries, Hexnode is at the forefront of transforming enterprise software and cybersecurity, enabling organizations to build a seamless ecosystem of connected tools.

Position Overview

We are seeking a Product Marketing Lead to spearhead the go-to-market strategy, product positioning, and messaging for our UEM solutions. This role involves close collaboration with cross-functional teams including Product Management, Sales, and Customer Success to ensure our offerings align with market demands and exceed customer expectations.

Key Responsibilities

Market Analysis and Strategy

• Conduct in-depth market research to identify customer needs, industry trends, and competitive dynamics.
• Develop and refine product positioning and messaging to effectively differentiate our offerings.
• Identify and target key market segments with tailored marketing strategies.

Product Launch and Go-to-Market Execution

• Lead the planning and execution of product launches.
• Develop marketing collateral, sales enablement tools, and promotional campaigns.
• Coordinate with internal stakeholders to ensure a cohesive go-to-market approach.
• Monitor and evaluate the performance of product launches and adjust strategies accordingly.

Content Development and Communication

• Create high-quality content including datasheets, whitepapers, case studies, and blog posts.
• Deliver presentations, webinars, and training materials to support sales and customer success.
• Collaborate with the content team to maintain consistent messaging across all platforms.

Customer and Sales Enablement

• Partner with the sales team to provide product expertise and support sales initiatives.
• Collect and analyze feedback from customers and sales teams to inform product and marketing strategies.
• Build and manage relationships with key industry influencers, analysts, and partners.

Qualifications

• 5+ years of experience in product marketing, preferably in UEM or cybersecurity domains.
• Proven track record of launching and managing technology products in competitive markets.

Skills and Competencies

• Strong understanding of UEM, cybersecurity, or related technology sectors.
• Excellent verbal and written communication skills.
• Ability to articulate complex concepts clearly and persuasively.
• Proficiency in market research, competitive analysis, and campaign performance measurement.
• Demonstrated ability to develop and execute strategic marketing initiatives.