Senior Product Marketer

About Mitsogo | Hexnode

Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone. We recognize the rapid evolution of technology and society that impacts our industry, and we prioritize equipping our employees with diverse opportunities and empowering them with a wide range of skills.

Hexnode, the Enterprise software division of Mitsogo Inc., was founded with a mission to simplify the way people work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse sectors. Fuelling the transformation to a seamless ecosystem of connected tools, Hexnode is revolutionizing the enterprise software and cybersecurity landscape.

Job Overview:

We are seeking a Product Marketer with a strong foundation in content strategy and copywriting to drive the go-to-market success of our UEM solutions. This role is ideal for a creative storyteller who can translate complex technical concepts into compelling narratives that resonate with diverse audiences. You will collaborate closely with Product Management, Sales, and Customer Success to ensure our messaging is clear, consistent, and impactful across all touchpoints.

About the Role

We’re looking for a Senior Product Marketer with a strong focus toward Product-Led Growth (PLG) and Demand Generation in B2B SaaS. You’ll manage the intersection of product, growth, and revenue—owning how we research user needs, position features, drive adoption in-product, and connect inbound + outbound into a single, measurable engine.

This role is ideal for someone who can blend product sense + analytics + crisp messaging + campaign execution, and who enjoys working cross-functionally with Product, CS, Sales, and RevOps.

Responsibilities

Account-Based Marketing (ABM)

Design and execute scalable ABM programs (1:1, 1:few, 1:many) aligned to priority segments and revenue goals
Define and maintain Tier 1/2/3 account lists in collaboration with Sales using ICP and intent signals
Map buying committees and personas within target accounts; craft highly personalized messaging by role and stage
Orchestrate multi-channel engagement (LinkedIn, email, events, content, direct mail/gifting)
Partner closely with Sales to drive engagement, meetings, and pipeline from strategic accounts
Track account engagement, progression, and pipeline impact at an account level

Outbound & BDR Acceleration

Collaborate with BDR/SDR teams to convert marketing signals into qualified conversations
Build and optimize multi-channel outbound sequences (email, LinkedIn, calls)
Develop messaging frameworks, talk tracks, and value propositions for cold and warm outreach
Launch trigger-based outbound campaigns using intent data (e.g., website visits, content engagement, third-party signals)
Continuously improve outreach performance via A/B testing and messaging iteration

Lead Qualification & Funnel Optimization

Define and operationalize lead qualification frameworks (MQL, SQL, SAL) aligned with Sales
Design and optimize lead scoring models (fit + behavior + intent signals)
Improve conversion rates across funnel stages (Lead → MQL → SQL → Opportunity)
Build and optimize nurture journeys across lifecycle stages
Ensure high-quality handoff between Marketing and Sales

Marketing Automation & Campaign Operations

Build and manage automated workflows, drip campaigns, and lifecycle programs
Segment audiences dynamically based on persona, behavior, and lifecycle stage
Execute campaign setup end-to-end (landing pages, forms, emails, integrations)
Ensure data hygiene, enrichment, and compliance (GDPR, consent management)
Run A/B tests across subject lines, messaging, creatives, and CTAs

CRM, Analytics & Reporting

Maintain accurate tracking of leads, accounts, and pipeline in CRM
Build dashboards for funnel performance, campaign ROI, and pipeline contribution
Analyze campaign performance and optimize based on conversion and revenue metrics
Partner with Marketing Ops and Sales Ops to ensure clean data flow and attribution
Report weekly/monthly on pipeline health, conversion rates, and ABM performance

Requirements

Must-Have

• 2–4 years experience in Product Marketing with a strong emphasis on:
  • Product-Led Growth [PLG] (Product Analytics, In-App Strategies)
  • Demand Generation & Marketing Automation
  • B2B (SaaS preferred)
• Strong analytical capability: can define metrics, build dashboards, interpret behavior, and turn insights into actions.
• Strong writing and narrative ability: can turn product details into clear, persuasive, persona-specific messaging.
• Comfortable working cross-functionally and driving execution across teams.