Sr. Specialist, Paid Media

Join the Mitsubishi Motors North America (MMNA) Team!  

About the Job:

The Sr. Specialist, Paid Media is the operational backbone of our paid media program, ensuring our national campaigns run accurately, efficiently, and with strong data integrity. Sitting at the intersection of media buying, analytics, and executional excellence, you will translate strategy into precise, well‑orchestrated operations across channels.

Role Summary:

In this role, you will manage the systems, tagging structures, pacing, and optimization workflows that keep campaigns performing on plan—while partnering closely with our Media Agency of Record (AOR) and internal teams to deliver reliable data and actionable insights. You’ll be hands‑on in the platforms, meticulous in the details, and essential to ensuring every campaign launches clean, tracks correctly, and performs to its fullest potential.

This role reports to the Sr. Manager, Media and Analytics.

As a Sr. Specialist, Paid Media, You Will:

Campaign Operations & Trafficking

• Oversee trafficking workflows managed by the Media Agency of Record; perform QA to ensure accuracy prior to launch.
• Ensure creative and tracking assets meet all tagging and naming requirements.
• Maintain pacing and budget trackers and support delivery and billing reconciliation.

Data Quality, Tagging & Governance

• Own tag accuracy, naming conventions, Google Analytics 4 (GA4) taxonomy, and Marketing Mix Modeling (MMM) input hygiene.
• Deliver clean, consistent performance datasets to cross‑functional partners.
• Uphold brand safety, viewability, and invalid traffic (IVT) standards across channels.

Optimization & Performance Management

• Monitor pacing and performance to identify optimization opportunities.
• Recommend in‑flight adjustments tied to key performance indicators, including cost per lead, cost per session, video completion rate, viewability, and reach.
• Lead pre‑launch quality assurance to confirm setup accuracy (conversion tracking, targeting, creative rotation logic, brand safety controls).
• Collaborate with the Senior Manager for strategic review and alignment, escalating recommendations as appropriate.

 Experimentation & Innovation

• Design and execute structured, channel‑level experiments (e.g., audience tests, creative rotation rules, bidding strategies, evaluation of new streaming or programmatic partners).

• Document hypotheses, success metrics, and readouts; scale winning tests into standard planning.

Reporting & Insights

• Support weekly, monthly, and quarterly reporting with clean data and concise narrative insights.
• Translate platform metrics into actionable recommendations that influence strategy and budget deployment.
• Draft weekly Congress media slides and contribute to quarterly performance insights and next‑step test recommendations for leadership.
• Oversee QA of the Monthly Paid Search Media Report (AOR‑produced).

Cross‑Functional Partnership

• Partner closely with Creative, Analytics, and Marketing Intelligence teams to align assets, tagging, and reporting frameworks with campaign goals.
• Serve as a point of contact for media‑related timelines, operational needs, and platform questions.
• Strengthen collaboration with the Media Agency of Record, creative partners, and internal stakeholders through disciplined communication and operational excellence.
• Other duties as needed.

Measuring Your Momentum:

First 90 Days – Getting Up To Speed

• Onboard to our media platforms, Agency of Record workflows, full‑year budgets, current placements, and the media calendar.
• Audit all tagging, naming conventions, and taxonomy; identify gaps and implement quick‑hit fixes.
• Take ownership of pacing trackers and weekly status reporting (with manager review).
• Manage trafficking and quality assurance checks for assigned channels to ensure accurate campaign launches.
• Lead weekly Media Agency of Record project meetings and own the Monthly Paid Search Report.
• Launch initial test‑and‑learn pilots with documented hypotheses and defined success metrics.
• Recommend in‑flight optimizations and demonstrate measurable improvements versus baseline performance.
• Draft weekly Congress media slides and prepare quarterly performance insights and next‑step test recommendations for leadership.

Year 1 Victory Lap

• Keep campaigns running smoothly, accurately, and on plan.
• Improve media efficiency and strengthen business outcomes across channels.
• Establish strong data hygiene practices and become a trusted partner to the Analytics team.
• Deliver thoughtful, actionable optimization recommendations that influence decision‑making.
• Build a consistent test‑and‑learn cadence and scale the most successful ideas.
• Strengthen collaboration with our Media Agency of Record, creative partners, and internal teams.

Ready to Join The Team? You Should Have:

• 5+ years of experience in paid media operations across at least two channels, such as connected television/over‑the‑top streaming (CTV/OTT), online video, paid social, programmatic/display, or search.
• Strong skills in Microsoft Excel and Microsoft PowerPoint.
• Experience partnering with agencies and navigating trafficking workflows.
• Understanding of brand safety standards, viewability requirements, and invalid traffic (IVT) best practices.
• Hands-on experience with Google Analytics 4 (GA4) taxonomy, tagging practices, and basic Marketing Mix Modeling (MMM) and attribution inputs.

Extra Horsepower (Profile Differentiators): 

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or equivalent professional experience.
• Hands‑on experience with Campaign Manager 360, Display & Video 360, Search Ads 360, Google Ads/YouTube, and Meta Ads Manager.
• Experience buying and optimizing connected television/over‑the‑top streaming (CTV/OTT) with strong brand safety and invalid traffic (IVT) controls.
• Background in the automotive industry or multi‑location retail.

Why Join Us?

• Impact at Scale: Work on national Tier‑1 campaigns with measurable business impact.
• Analytics‑Forward Culture: Partner closely with Marketing Intelligence—your work directly shapes insights and optimizations.
• Test‑and‑Learn Runway: Design and execute meaningful tests across CTV, YouTube, paid social, retail media, and more, helping define best practices for future plans.

Pay Transparency: 

The base salary for this position ranges between $80,000 to $85,000. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, and qualifications. In addition to base salary, we are proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes 401k with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits.

Perks and Benefits:

• Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
• Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
• Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
• Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
• Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
• Hybrid Working Environment: Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
• Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.

The MMC Way:

Our values form the foundation of everything we do. At Mitsubishi Motors, we are committed to a set of core principles that guide our actions, decisions, and interactions. Our values reflect who we are as a company, how we collaborate, and the impact we aspire to make. These values are what we call the MMC Way:

• Think of Our Customers, Strengthen Trust
• Enrich Society
• Welcome All Facts, Share Difficult News First
• Conduct and Challenge Yourself Professionally
• Respect All, Work as a Broader Team

Diversity and How to Apply:

At MMNA, we embrace the strength that diverse perspectives and experiences bring to our team. Our application process is designed to champion inclusion and equity. We're on the lookout for the ideal fit for each role, valuing skills and experiences over traditional education or specific company backgrounds. Feel encouraged to apply, even if your profile doesn't precisely match the job description. We invite you to delve into a few thought-provoking questions in our application, offering you the opportunity to showcase your unique talents and insights right from the start.

Once you've submitted your application, expect to hear from us within 7 business days. We're committed to keeping you informed about the status of your application, ensuring transparency and open communication throughout the process. We understand that perfection is a journey, and if you ever have questions about your application or the process itself, don't hesitate to reach out to your recruiter. 

Mitsubishi Motors is proud to be an equal-opportunity employer, excited about collaborating with talented individuals of all identities. We do not discriminate based on identity, aligning with our commitment to fostering a diverse workplace. Our code of conduct serves as a guiding light for the company we aspire to be, celebrating our differences as the driving force behind a product that serves a global user base. 

We welcome applications from individuals with disabilities and is prepared to provide reasonable accommodations. If you require such accommodations for the job application or interview process, please email mmna-talent_acquisition@na.mitsubishi-motors.com.

We hope you will join us on this journey where your dedication aligns with our values, creating an environment that fosters growth, collaboration, and meaningful contributions.

Click here to learn more about what it's like at MMNA!