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Director Product Marketing

San Francisco, US (Hybrid)

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Role

We're looking for a strategic, customer-obsessed Director of Product Marketing to lead our PMM function and help shape how the world understands and adopts our product. You'll drive the positioning, messaging, and go-to-market strategy for our core platform and new innovations. You’ll partner across Product, Sales, Customer Success, and Demand Gen to fuel growth, launch new capabilities, and elevate our voice in the market.

You’ll have a direct hand in shaping how customers experience our product and how the market sees our brand. You’ll work with a talented, experienced team that values clarity, bold thinking, and speed—and you’ll help drive the next wave of growth for a product that teams around the world rely on to move faster, smarter.

Responsibilities

  • Lead the Product Marketing function, building a high-performing team of PMMs.
  • Develop and maintain a deep understanding of the company's products and services, as well as the target audience and buyer personas. 
  • Orchestrate market research and analysis to inform target segments, industries, and personas. 
  • Own our core messaging and positioning—ensuring it's clear, differentiated, and aligned across every touchpoint. 
  • Develop and execute go-to-market strategies for new features, launches, and product lines.
  • Partner with Product to shape roadmap strategy based on market insights, competitive intelligence, and customer feedback.
  • Equip Sales and CS with compelling enablement assets, pitch deck, competitive battlecards, product demos and value-based narratives.
  • Collaborate with Demand Gen on integrated campaigns that bring our product story to life across the funnel.
  • Be the voice of the customer—conducting research, building personas, and identifying key buyer/user insights.
  • Monitor and analyze market trends, competitive activity, and category shifts to keep us ahead of the curve.

We're Looking For Someone Who Has

  • 10+ years of product marketing experience in B2B SaaS, with 5+ years in a people management role.
  • A proven track record of leading successful launches and GTM motions that drove adoption and revenue growth.
  • Deep empathy for users and a sharp understanding of the B2B buyer journey.
  • Exceptional communication skills—able to distill complexity into clear, compelling messaging.
  • Collaborative mindset with experience working cross-functionally across Product, Sales, CS, and Marketing.

Bonus Points For

  • Background in strategy consulting and product marketing within a high-growth SaaS environment.
  • Experience in mix of PLG (product-led growth) and Sales-led growth, and digital analytics is a plus.
  • A strong grasp of the modern data stack.
  • Prior experience with product-led growth.
  • Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers
  • Experience using SQL.

Benefits and Perks

  • Comprehensive Medical, Vision, and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
  • Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

  • Make Bold Bets: We choose courageous action over comfortable progress.
  • Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
  • One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
  • Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
  • Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
  • Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.

Why choose Mixpanel?

We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.

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