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Senior GTM & Product Marketing Manager

Park City, Utah, United States

Company Overview:

Momentous is a dynamic, fast-growing human performance company offering the highest quality supplements designed to enhance physical and cognitive well-being. At Momentous, we believe that people at their best will produce a positive impact in their personal lives, communities, and, ultimately, the world. No matter our customer's goal or what they want to achieve, we are on a relentless quest to help them get there. We work with some of the greatest minds in science and athletic performance who tap into the latest research and real-world experience to create a portfolio of products designed with one common goal—to help our customers be their best.

What we’re proud of:

  • Best in the field. We have built an advanced network of world-renowned experts in the field of human performance.
  • Trusted and used by the best. We are honored to work with more than 150 teams in professional and NCAA sports, including Stanley Cup Champions, Tour de France winners, and all NFL Teams.
  • Push what’s possible. We were named to the prestigious Inc. 5000 list as one of the fastest-growing companies in the US in 2023 and 2024 (#345 in 2024). 
Position Summery: 

This individual will lead the development and execution of the GTM strategy and product marketing for new product launches, ensuring alignment across cross-functional teams, driving
product adoption, and amplifying Momentous' brand and positioning in the market. You will be a key player in helping define the strategic positioning of Momentous products, ensuring successful launches, and driving the adoption and growth of products.

As such, this role will also be crucial in overseeing and optimizing the daily operations of our company, working closely with the SVP of Marketing. As the GTM lead, this role will be responsible for streamlining processes, enhancing efficiency, and contributing to the overall growth and success of our business by moving key business initiatives forward. This role requires a project manager with strong drive and business acumen who can fly into areas of the org needing support and partner as a servant leader to pull projects through to completion.

This role supports Momentous’ mission of democratizing high performance by ensuring that our teams are using best in class practices of high performing organizations to deliver on our mission to our customers. The ideal candidate will have a blend of strategic thinking, product expertise, and hands on execution experience. This role will report directly to the SVP of Marketing.
 
Responsibilities:

1. Go-To-Market (GTM) Strategy Development & Execution:
  • Lead the marketing end-to-end GTM strategy and execution for all new product launches, ensuring alignment with company vision, goals, audience needs
  • Define key messaging, value propositions, and positioning for new products, working closely with the Executive leadership team, Product, High-Performance, Ecommerce and Brand/Content teams
  • Work closely with the rest of the Marketing team to develop comprehensive launch plans, including timeline, deliverables, and marketing materials including product angles, messaging, and copy.
2. Product Marketing & Positioning
  • Own the product positioning and narrative development to ensure products across our curated portfolio are differentiated and resonate with target audiences
  • Conduct market research, competitive analysis, and customer feedback collection to continuously refine product messaging and positioning
  • Collaborate with the Product and High Performance team to ensure product features, benefits, and value propositions align with market demand and comply with regulatory requirements
  • Work closely with Ecommerce and Retention teams to build and execute customer product journeys to equip customers with the knowledge they need to stick with their habits
3. Cross-functional Collaboration & Alignment:
  • Serve as a key point of contact between the executive team and other departments within the organization for GTM, Product launches, and key business initiatives
  • Act as the primary liaison between all teams (Product, High Performance, Operations, Marketing, Ecomm, Amazon, Team Sales, Retail, and Customer Success) to ensure alignment of GTM strategy, timelines, and initiatives
  • Work closely with People and Culture, Product team, Marketing, and High Performance team to develop product training for the company
  • Work with Ecommerce and Marketing teams to build targeted campaigns that drive lead generation and product awareness
  • Collaborate with Strategic Sales & Retail teams to develop tools and training materials that drive product adoption and revenue generation
  • Partner with Data & Analytics to monitor and analyze key performance metrics, evaluate product launch success, and recommend areas of improvement
  • Manage and coordinate special projects and key initiatives as needed by the executive team and marketing team
4. Brand & Product Evangelism:
  • Act as a product evangelist both internally and externally, promoting the benefits of Momentous’ products to the broader market, including at events, conferences, PR, and through media outreach

5. Support executive leadership team: 

  • Assist the executive team in defining and implementing strategic initiatives to drive the
    company's growth and success 
  • Conduct research, gather data, and prepare reports to support decision-making
    processes
  • Participate in strategy discussions and help translate high-level strategies into actionable
    plans 

6. Develop operational processes and workflows:

  • Develop and implement effective strategies to optimize the company's operational processes and workflows 
  • Identify areas of inefficiency within the organization and implement process improvements to enhance productivity and reduce operational costs 
  • Collaborate with senior management to define operational goals and objectives aligned with the company's strategic vision and roll out across the org 
  • Monitor key performance indicators (KPIs) to track the effectiveness of operational
    initiatives

Qualifications: 

  • Bachelor's Degree with 8-12 years of directly related experience in project management, management consulting, product marketing, GTM strategy, digital marketing, or related roles 
  • Demonstrated ability to balance operations and implement strategic/innovative solutions 
  • Exceptional strategic thinking, problem-solving, and project management skills with the ability to multitask and prioritize in a fast-paced environment 
  • Excellent communication skills – including written, presentation, and interpersonal skills – with the ability to collaborate effectively with cross-functional teams and senior leadership 
  • Strong background in consumer products, ideally in the wellness, health, or performance
    industries 
  • Experience working in a fast-paced, cross-functional environment with teams across 
  • Product, Sales, Marketing, Ecomm, Operations, Data & Analytics, & Customer Success 
  • Hands-on experience in positioning, messaging, and driving consumer awareness for new products 
  • Ability to distill complex product information into clear, compelling messaging for diverse audiences 
  • Proficient in analyzing and interpreting data to derive product performance insights 
  • Capable of synthesizing data into clear, compelling stories that engage company stakeholders and drive informed decision-making 
  • Deep understanding of customer behavior, market trends, and competitive landscapes 
  • Entrepreneurial mindset with a bias towards action 
  • Passion for a high-performance lifestyle 
  • MBA degree a plus 

Benefits:

  • Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
  • Competitive cash compensation plus employee stock options
  • Health/Vision/Dental
  • Unlimited PTO 
  • 3% 401k match
  • $1,000 annual perks program to support a high-performance lifestyle
  • Generous set of observed holidays (17 days of office closure in 2025)
  • Finish Line Fridays - finish at 3:00pm every Friday
  • Access to Momentous products and merchandise

Location:

This is a hybrid role based out of our Park City headquarters.


EQUAL EMPLOYMENT OPPORTUNITY

Momentous provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are committed to bringing together individuals from different backgrounds and perspectives, and providing employees with a safe and welcoming work environment where everyone can thrive. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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