Senior Trade Marketing Manager
Company Overview:
Momentous is a dynamic, fast-growing human performance company offering the highest quality supplements designed to enhance physical and cognitive well-being. At Momentous, we believe that people at their best will produce a positive impact in their personal lives, communities, and, ultimately, the world. No matter our customer's goal or what they want to achieve, we are on a relentless quest to help them get there. We work with some of the greatest minds in science and athletic performance who tap into the latest research and real-world experience to create a portfolio of products designed with one common goal—to help our customers be their best.
What we’re proud of:
- Best in the field. We have built an advanced network of world-renowned experts in the field of human performance.
- Trusted and used by the best. We are honored to work with more than 150 teams in professional and NCAA sports, including Stanley Cup Champions, Tour de France winners, and all NFL Teams.
- Push what’s possible. We were named to the prestigious Inc. 5000 list as one of the fastest-growing companies in the US in 2023 and 2024 (#345 in 2024).
The Senior Trade Marketing Manager plays a critical role at the intersection of sales, marketing, and retail execution. Their main objective is to drive brand growth and product visibility in retail environments (e.g., grocery, convenience, specialty, and mass merchandise stores) by developing and executing go-to-market strategies that align with both brand goals and retailer needs. This role will lead the development and execution of marketing strategies with our priority retail partners. They will collaborate cross-functionally with the Sales, Marketing Go-to-Market, and Creative teams to develop joint business plans that not only elevate brand presence but also accelerate sell-through for the retail channel. This role requires a balance of strategic thinking, partnership management, and flawless execution.
Responsibilities:
Retail Strategy & Planning
- Develop the retail trade marketing strategy that supports national brand objectives while being tailored for specific retailers and channels (e.g., Target, Vitamin Shoppe, Scheels, Harmons, etc.).
- Build annual and quarterly customer-specific plans in collaboration with sales and brand marketing.
- Identify regional opportunities and adapt strategies based on local trends, competitor activity, and sales performance.
Shopper & Category Insights
- Leverage shopper behavior data, syndicated data (e.g., Nielsen, IRI), and customer insights to inform retail activation plans.
- Partner with the retail team to influence planograms and shelf strategies.
- Use insights to design promotions and campaigns that convert shoppers at the point of sale
Trade Promotions & Budget Management
- Own the trade marketing budget and ensure ROI-driven allocation across key accounts and initiatives.
- Design and execute in-store promotions, temporary price reductions (TPRs), endcaps, displays, and feature opportunities.
- Analyze trade spend effectiveness, collaborating with finance on post-event analysis and reporting.
Retailer Collaboration
- Serve as a key point of contact for trade marketing with retail partners, aligning on joint business plans and promotional calendars.
- Deliver tailored marketing materials and ensure proper execution in retail channels.
- Co-develop customer-specific programs (e.g., loyalty tie-ins, new item launches) in partnership with national accounts.
Cross-Functional Leadership
- Work closely with:
○ Sales: To align execution with account goals and field needs.
○ Brand Marketing: To ensure brand consistency in retail activations.
○ Creative/Design Teams: To develop in-store assets such as signage, packaging, and displays.
○ Operations/Supply Chain: To ensure the availability of promotional inventory.
Qualifications:
- 7+ years experience in channel marketing, retail marketing, or shopper marketing, preferably within CPG or related industries
- Deep understanding of retail dynamics in CPG: shopper behavior, channel differences, retail operations
- Strong analytical capability to assess promotion performance, category trends, and ROI
- Experience with tools such as IRI/Nielsen, Spins, Numerator, and POS data
- Excellent project management and cross-functional communication skills
- Creativity in developing shopper-centric activations that meet retailer objectives
- Proven track record of developing and executing co-marketing programs that drive awareness and sell-through
- Excellent project management skills; able to manage multiple priorities and deadlines.
- Entrepreneurial mindset with a bias towards action
- Passion for a high performance lifestyle
- Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
- Competitive cash compensation plus employee stock options
- Health/Vision/Dental
- Unlimited PTO
- 3% 401k match
- $1,000 annual perks program to support a high-performance lifestyle
- Generous set of observed holidays (17 days of office closure in 2025)
- Finish Line Fridays - finish at 3:00pm every Friday
- Access to Momentous products and merchandise
Location:
This is a hybrid role based out of our Park City headquarters.
EQUAL EMPLOYMENT OPPORTUNITY
Momentous provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are committed to bringing together individuals from different backgrounds and perspectives, and providing employees with a safe and welcoming work environment where everyone can thrive. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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