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Sr. Product Manager, Digital Experience

Toronto, Canada

Momentum Financial Services is a leading provider of financial services in North America. For 40 years, we've been committed to providing financial solutions that meet the evolving needs of consumers and business owners. Through our retail network of over 400 locations, known as Moneymart, Insta Cheques and the Cheque Cashing store, we provide access to cash and related products to help our customers achieve their goals.

Our highly skilled workforce puts customers first in everything we do. We serve 2 million people annually with diverse and innovative financial products such as loans, cheque cashing, money transfer and prepaid cards. Through this ever-evolving suite of services, we empower customers to manage their finances and improve their lives. Wherever customers are on their financial journey, Momentum Financial Services Group provides solutions.

 

Job Description

GENERAL FUNCTION

Momentum Financial Services Group (MFSG) is seeking a Senior Product Manager, Digital Experience, to join our growing team and play an instrumental role in our digital transformation journey.

Reporting to the Director of Digital Channels, this role will support the strategic development and execution of MFSG’s omnichannel customer experience, spanning mobile, online, and in-store solutions. The ideal candidate will bring expertise in omnichannel experiences and mobile app, web and secure channel development, enabling a cohesive and customer-centric digital ecosystem. This is a key opportunity for an experienced digital product manager to shape impactful customer journeys and contribute to the innovation of financial services at MFSG.

This role offers an exciting opportunity to directly impact MFSG’s digital transformation and omnichannel experience. As MFSG continues to evolve, this position has strong potential for growth and the chance to play a pivotal role in shaping the future of digital financial services.

 

DUTIES/RESPONSIBILITIES

  • Strategic Planning and Roadmap Development
    • Collaborate with the Director of Digital Channels on three-year strategic plans for MFSG’s digital properties, including the Branch Digital platform, Mobile App, public websites and secure online applications.
    • Contribute to the identification and prioritization of high-impact features for mobile, such as new product integration and capability development, to enhance customer engagement and satisfaction.
    • Balance short-term, high-impact wins with a long-term roadmap that aligns with MFSG’s digital transformation goals and drives customer acquisition, retention, and loyalty.
  • Customer Journey and Omnichannel Experience Optimization
    • Define, map, and implement optimization strategies to enhance customer journeys across digital (online and mobile), in-store, and phone channels, focusing on personalization, ease of use, engagement, and conversion optimization.
    • Drive initiatives to create a seamless, integrated omnichannel experience that ensures smooth transitions between digital and physical touchpoints.
    • Collaborate with cross-functional teams to deliver a cohesive, customer-centric journey, elevating satisfaction and loyalty across MFSG’s online, in-store, and phone channels.
  • Mobile App Experience
    • Lead the creation of a compelling, user-friendly mobile app experience in close partnership with the App Product Owner, IT, and Marketing teams.
    • Develop strategies to increase app downloads, user engagement & product sales, working with Marketing to deliver impactful campaigns that attract and retain mobile users.
    • Coordinate with IT for technical integrations that enhance the app’s functionality and customer experience, ensuring alignment with MFSG’s broader digital objectives.
  • Customer-Centric Roadmap and Product Vision
    • Build and maintain a customer-centric product roadmap that aligns with the Director’s strategic vision for digital transformation, supporting personalized, seamless transitions across channels.
    • Utilize data and customer insights to inform the roadmap, focusing on features and functionalities that enhance engagement, retention, and lifetime customer value.
  • Cross-Functional Collaboration with Marketing and IT
    • Drive initiatives that ensure consistent messaging and functionality across all channels, in partnership with Marketing and IT teams.
    • Support the development and execution of omnichannel strategies that align with MFSG’s overall digital transformation objectives, delivering a unified customer experience across digital and physical touchpoints.

 

Qualifications

EDUCATION

  • Bachelor’s degree or equivalent work experience

EXPERIENCE

  • 7+ years of experience in digital product management, with a strong background in omnichannel experience design and mobile app development.
  • Proven expertise in customer journey optimization and the ability to lead initiatives that bridge digital and in-person touchpoints.
  • Passionate about digital customer experience and driven to fix and improve digital products and services.
  • Demonstrated success in working collaboratively with cross-functional teams, particularly with Marketing and IT, to ensure seamless integrations and drive digital adoption.

SKILLS

    • Strong analytical skills with experience in building data-driven product roadmaps that support customer engagement, personalization, and retention.

#SJ

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

*Notice to Ontario Applicants – Momentum Financial Services Group is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment, and selection process. If you are selected for an interview, please notify Momentum Financial Services Group if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation, we will work with you to determine how to meet your needs.

Note to Internal Applicants: All internal applicants are required to notify current manager regarding interest in applying for this role.

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  • Money Mart will review all submissions, and interview the most qualified candidates based on their knowledge, skills, abilities, and other competencies.
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