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Senior Coordinator, Product Marketing

Toronto, Canada

Momentum Financial Services is a leading provider of financial services in North America. For 40 years, we've been committed to providing financial solutions that meet the evolving needs of consumers and business owners. Through our retail network of over 400 locations, known as Moneymart, Insta Cheques and the Cheque Cashing store, we provide access to cash and related products to help our customers achieve their goals.

Our highly skilled workforce puts customers first in everything we do. We serve 2 million people annually with diverse and innovative financial products such as loans, cheque cashing, money transfer and prepaid cards. Through this ever-evolving suite of services, we empower customers to manage their finances and improve their lives. Wherever customers are on their financial journey, Momentum Financial Services Group provides solutions. 

GENERAL FUNCTION 

We are looking for a proactive and driven Senior Coordinator, Product Marketing to join our dynamic marketing team.  Reporting to the Product Marketing Manager (PMM), this role, will work closely with the Product team to uncover key growth opportunities and design strategic marketing campaigns that drive revenue for the company’s products and services.  This role will craft clear, impactful marketing briefs, collaborate with cross-functional teams, and ensure flawless campaign execution across multiple channels. The ideal candidate will be a self-starter who thrives in a fast-paced environment, balances strategic thinking with hands-on execution, and has a knack for problem-solving.

DUTIES/RESPONSIBILITIES

Product Marketing and Campaign Execution

  • Support the PMM in planning and executing measurable marketing campaigns and offers that meet business objectives, drive product growth, and deepen customer relationships
  • Take ownership of smaller Go-To-Market initiatives – learning the ropes of launch strategy, refining positioning and segmentation, and leading execution across teams and touchpoints.
  • Communicate with external agencies to follow up on deliverables
  • Use data-driven insights to measure campaign performance, identify trends, and refine marketing strategies - translating analytics into actionable recommendations for continuous improvement.
  • Effectively support the PMM with managing multiple products across teams, balancing priorities and ensuring seamless execution.
  • Develop and maintain product-specific collateral ensuring they are up-to-date and aligned with the latest product developments.

Marketing Channel Coordination:

  • Collaborate with subject matter experts (SME’s) across email, short message service (SMS), retail merchandising, and digital channels to build strategic and holistic campaigns that drive product revenue and customer engagement.
  • Partner closely with creative and content teams to bring strategies to life, ensuring all marketing assets align with brand guidelines and resonate with our customer.
  • Leverage insights from channel owners to analyze campaign performance, uncover opportunities, and continuously refine our marketing approach for even greater impact.
  • Develop clear marketing briefs and Retail Communications to support promotional efforts and enhance customer engagement and retention.

Stakeholder Collaboration & Communication:

  • Act as a coordinator across Marketing, Product, Retail, Legal & Compliance teams to ensure alignment on marketing initiatives and business objectives
  • Research Market and Competitor ecosystems (including news media, and the government)
  • Support the PMM by developing insightful presentations and reports on campaign performance, customer insights, and product marketing strategies to guide decision-making.

EDUCATION

  • Bachelor's degree in Marketing, Business, Communications, or related field

EXPERIENCE

  • 1-2 years of hands-on marketing experience, preferably in a product marketing, campaign execution role or a similar dynamic role
  • Deep understanding of email, SMS, and digital marketing channels, with a keen eye for crafting data-driven campaigns. Retail merchandising experience is a plus.
  • Proven experience in launching and promoting complex products or services in B2B or B2C environments.
  • Experience in a marketing role within the financial services, retail, or other consumer-facing industries is a plus.

SKILLS

  • Excellent writing and communication skills, with experience drafting crisp and compelling marketing briefs and internal communications.
  • Passionate, growth-oriented mindset and excel at working cross-functionally to bring the right value proposition, positioning, messaging, and channel strategy to life.
  • Ability to thrive in a fast-paced environment and instinctively take initiative to drive projects forward.
  • Strong attention to detail, ensuring marketing campaigns are delivered efficiently and effectively.
  • Ability to see challenges as opportunities and approach problems with creativity and resilience.
  • Strong interpersonal skills with a positive, can-do attitude.
  • Strategic thinker with a passion for innovation and creativity in marketing.
  • Strong customer-focus, with the ability to advocate for customers and ensure marketing strategies align with their needs.
  • Ability to navigate ambiguity, quickly adapt to shifting priorities and find clarity in complex situations.
  • Proficiency in Google analytics, HubSpot, and data reporting tools, with the ability to translate insights into actionable strategies

#SJ

Additional Information

All your information will be kept confidential according to EEO guidelines.

*Notice to Ontario Applicants – Momentum Financial Services Group is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment, and selection process. If you are selected for an interview, please notify Momentum Financial Services Group if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation, we will work with you to determine how to meet your needs.

Note to Internal Applicants: All internal applicants are required to notify current manager regarding interest in applying for this role.

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