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Director, US Marketing

Tampa, FL, United States

Momentum Financial Services is a leading provider of financial services in North America. For 40 years, we've been committed to providing financial solutions that meet the evolving needs of consumers and business owners. Through our retail network of over 400 locations, known as Moneymart, Insta Cheques and the Cheque Cashing store, we provide access to cash and related products to help our customers achieve their goals.

Our highly skilled workforce puts customers first in everything we do. We serve 2 million people annually with diverse and innovative financial products such as loans, cheque cashing, money transfer and prepaid cards. Through this ever-evolving suite of services, we empower customers to manage their finances and improve their lives. Wherever customers are on their financial journey, Momentum Financial Services Group provides solutions. 

General Function

The Director of US Marketing will be responsible for developing, leading, and executing the localized U.S. marketing strategy for Money Mart US and The Cheque Cashing Store locations, ensuring alignment with corporate objectives while tailoring strategies to the unique dynamics of the U.S. market. This role will focus on customer acquisition, retention, and brand growth through digital, retail, and traditional marketing channels, while collaborating closely with the Canadian marketing team. The Director, US Marketing will drive market-specific initiatives, optimize performance marketing efforts, and foster strategic third-party partnerships to expand reach and enhance business outcomes in the U.S. market. This position is remote in the U.S., with a preference for candidates located in Florida.

Duties/Responsibilities

Localized Strategy Development & Execution

  • Own and adapt the S. marketing strategy to align with corporate objectives while ensuring it meets the unique needs of the local market.
  • Enhance brand equity by developing corporate brand messaging to resonate with S. customers, optimizing engagement across digital, retail, and traditional channels.
  • Lead S. market expansion efforts by identifying opportunities to refine and enhance campaign effectiveness, ensuring strategies are competitive and customer centric.
  • Utilize data-driven insights to continuously refine marketing strategies, testing different approaches to improve acquisition and retention.
  • Optimize digital, retail, and traditional marketing efforts (out of home (OOH), email, short message service (SMS), affiliate, etc.) to maximize performance and return on investment (ROI) in the U.S. market.
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments.

Market Intelligence & Competitive Positioning 

  • Lead market reach efforts to understand S. consumer trends, competitor activities, and regional nuances.
  • Present feedback to the corporate marketing team on market performance, customer insights, and opportunities for refinement.
  • Adjust pricing, promotions, and messaging to align with S. market conditions and consumer preferences.
  • Work closely with the Vice President, Marketing, and executive leadership to set clear, measurable goals for the US market.

Partnership & Cross-Functional Collaboration

  • Partner with the Canadian marketing team to ensure S. initiatives align with brand direction while allowing for local adaptations.
  • Build and maintain strong relationships with S. business units, including retail, compliance, and product teams, to foster collaboration and execute localized strategies effectively.
  • Develop and manage S.-specific affiliate and third-party marketing partnerships to expand reach and optimize performance.
  • Communicate marketing plans and results to senior leadership and key stakeholders, providing insights and recommendations.

Financial Oversight & Budget Management 

  • Own and manage the S. marketing budget, ensuring resources are allocated efficiently to maximize impact.
  • Collaborate with corporate finance teams to ensure reporting and spend allocation align with business goals.
  • Monitor and adjust marketing investments based on performance data and evolving market

Education

  • Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree

Experience

  • 8-10 years of marketing experience in the money service businesses / sub-prime lending industry with a minimum of 5 years of experience in a leadership
  • Deep understanding of omni-channel marketing, specifically in sub-prime lending and financial services.
  • Demonstrated experience in developing and executing successful digital marketing, retail marketing, and traditional marketing strategies in the U.S, and driving product growth from launch through
  • Strong knowledge of S. financial regulations and compliance requirements in marketing.
  • Experience in managing marketing budgets and optimizing
  • Experience in establishing and setting clear KPIs and using dashboards or reporting tools to track performance metrics across multiple geographies or business units.

Skills

  • Exceptional leadership and team management skills, with a proven ability to engage and influence cross functional stakeholders to drive organizational change.
  • Ability to think strategically, anticipate market trends, and execute plans that contribute to long-term business growth.
  • Excellent analytical skills with the ability to interpret data and translate it into actionable
  • Exceptional communication and interpersonal skills, with the ability to clearly present data to senior executives, and build relationships across all levels of the organization.
  • Strong project management, strategic planning, and execution skills, with a track record of successfully launching new products and expanding existing ones in the U.S.
  • Proficiency in marketing tools and platforms, including CRM systems, social media, and analytics
  • Deep understanding of profit and loss (P&L) management, budgeting, and financial forecasting

#SJ

Additional Information

All your information will be kept confidential according to EEO guidelines.

*Notice to Ontario Applicants – Momentum Financial Services Group is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment, and selection process. If you are selected for an interview, please notify Momentum Financial Services Group if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation, we will work with you to determine how to meet your needs.

Note to Internal Applicants: All internal applicants are required to notify current manager regarding interest in applying for this role.

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