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Senior Manager, Digital Marketing

Toronto, Canada

Who We Are

At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities.

From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it.

At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people.

We’ve Got You Covered

  • Compensation Philosophy: Our strategy is simple—we aim to match the market. We regularly review industry standards to ensure our total rewards package is competitive and fair. This commitment helps us attract and retain talented individuals who share our purpose.
  • Discretionary Annual Bonus: Enjoy the opportunity for a discretionary bonus based on individual performance and company success.
  • Comprehensive Benefits: Our benefits include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges.
  • Retirement Plans: Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul.
  • Hybrid Work Environment: Experience the best of both worlds with our hybrid work model, allowing you to balance remote work with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day.
  • Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions.

The Job: Senior Manager, Digital Marketing

We’re looking for a performance-driven Senior Manager, Digital Marketing to lead post-click optimization and owned channel conversion for our consumer lending products in the U.S. market. Reporting into the marketing team, this role serves as the strategic bridge between acquisition campaigns, digital product experiences, and CRM—ensuring that awareness and interest ultimately turn into completed applications and customer onboarding.

You will work across product, UX, CRM, and analytics teams to remove friction, increase engagement, and drive signups—especially through owned and organic channels such as SEO, SMS, push, and email.

What You’ll Do

Conversion Rate Optimization (CRO):

  • Lead the strategy and execution for improving conversion funnels including page flows, form optimization, and behavioral triggers.

  • Run A/B and multivariate tests on landing pages, modals, lead-gen flows, and prequalification journeys.

  • Identify customer drop-off points with analysts and UX and implement changes that increase completion rates.

Owned & Organic Channel Growth:

  • Drive acquisition performance from non-paid channels including email, SMS, push notifications, app messaging, and homepage merchandising.

  • Partner with CRM and content teams to design and deliver integrated lifecycle campaigns.

  • Support SEO strategy for key landing pages to grow qualified organic traffic.

Prequalification and Lead Gen Journey Management:

  • Own the end-to-end digital experience for prequalification and lead generation flows.

  • Manage communications for lead nurturing and abandoned application journeys in collaboration with lifecycle marketing.

Marketing-Product Integration:

  • Align digital product experiences with paid campaign traffic; ensure strong messaging continuity after the click.

  • Define and support product-driven acquisition tactics like embedded promos, app store messaging, and referral programs.

  • Guide in-app and on-site experiences to support marketing goals.

Reporting & Insight Activation:

  • Build dashboards and reports to analyze the full journey from ad click to completed application.

  • Collaborate with analytics to identify attribution opportunities across multi-touch owned channels.

  • Use insights to inform future pod planning, campaign development, and audience segmentation.

What You’ll Bring to the Table

  • Deep experience in digital marketing with a focus on performance and conversion optimization.

  • Proven success with owned and organic channels like email, SMS, push, and SEO.

  • Strong understanding of the U.S. market and consumer acquisition strategies, particularly in financial services or lending.

  • Ability to run A/B tests and interpret results to continuously improve user experiences.

  • Comfortable working cross-functionally with design, product, analytics, and content.

  • Skilled in reporting and using data to make decisions that move key metrics.

  • Strategic thinker with hands-on execution abilities and attention to detail.

Education + Experience

  • Bachelor’s degree in Business, Marketing, or a related field.

  • 5+ years of experience in digital marketing, performance marketing, or growth marketing.

  • Experience with tools like Google Analytics, Braze, Hubspot, and SEO platforms like SEMrush or Ahrefs.

  • Strong knowledge of user flows, lead funnels, lifecycle marketing, and CRO techniques.

Ready to build smarter journeys and drive results? Apply today and help us optimize the way customers find and connect with the products they need.

#SJ

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  • Candidates who do not meet the requirements, in the recruitment process, for employment will remain classified as applicants and may re-apply for any future job posting and shall receive equal consideration.
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