Senior Manager, Lifecycle Marketing

 

Who We Are
At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities.

From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect millions of customers each year to the money they need, when they need it.

At MFSG, we work together across teams and functions to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you’re solving problems, building systems, or shaping strategy, your work fuels real support for real people.

We’ve Got You Covered

• Compensation Philosophy – Competitive pay aligned with experience and market standards
• Discretionary Annual Bonus – Rewarding both individual and company performance
• Comprehensive Benefits – Health and dental coverage with premiums fully paid, plus access to an Employee Assistance Program
• Retirement Plans – Helping you plan and save for the future
• Hybrid Work Environment – Flexibility to balance remote and in-office collaboration; enjoy our corporate HQ spaces designed for teamwork and creativity
• Perks and Rewards – Tuition reimbursement, professional development support, discounts through Perkopolis, and recognition programs that celebrate your impact

The Job: Senior Manager, Lifecycle Marketing

The Senior Manager, Lifecycle Marketing leads the strategy and performance of owned lifecycle channels across the full customer journey, translating customer intent into long-term value through data-driven, cross-functional programs that drive conversion, engagement, retention, and monetization.

How You’ll Make an Impact:

• Lifecycle Strategy and Conversion Rate Optimization (CRO)
  • Own lifecycle conversion strategy across key journeys including prequalification, application completion, abandonment recovery, and onboarding.
  • Lead experimentation and optimization efforts for conversion funnel improvements, including form optimization, page flows, microcopy, and behavioral triggers.
  • Partner with UX designers and analysts to understand customer drop-off points and design experiments to reduce friction.
  • Establish a structured testing roadmap and measurement framework for lifecycle experimentation. 
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• Owned & Organic Channel Growth
  • Drive performance from owned media channels like email, SMS, push notifications, app messages, and website merchandising (e.g., homepage banners).
  • Partner with CRM and content teams to orchestrate integrated campaigns that support acquisition (e.g., prequalification nurturing, abandoned applications).
  • Develop and execute integrated lifecycle campaigns that support acquisition, activation, and conversion goals.
  • Optimize channel mix, cadence, and personalization strategies to drive higher engagement and conversion.
  • Develop SEO strategies for key landing pages & the websites to capture high-intent organic traffic in partnership with SEO leads.

• Prequalification and Lead Gen Journey Management
  • Own end-to-end lifecycle journeys for prequalified and in-progress applicants, ensuring seamless transitions from interest to completed application.
  • Design and manage lead nurture programs and abandonment flows across owned channels to maximize completion rates.
  • Ensure lifecycle messaging, offers, and follow-ups are aligned with customer behavior, eligibility status, and lifecycle stage.
  • Continuously optimize journey logic, segmentation, and triggers to improve performance at scale.

• Marketing-Product Integration
  • Act as the bridge between paid campaign traffic and in-product experiences—owning the “what happens after the click” narrative.
  • Ensure consistent messaging and branding across marketing touchpoints and product entry points (e.g., landing pages, signup forms, app stores).
  • Provide requirements and collaboration for product-driven acquisition tactics (e.g., refer-a-friend, embedded promos, pre-login offers).

• Measurement, Insights, and Optimization
  • Define and own lifecycle KPIs including engagement, conversion, completion, and downstream performance.
  • Build dashboards and reports focused on post-click conversion, campaign-to-signup journey drop-off, and lifecycle acquisition touchpoints.
  • Collaborate with product and analytics to attribute acquisition performance across multi-touch, non-paid channels.
  • Translate insights into actionable recommendations that inform lifecycle strategy, experimentation, and cross-functional planning.
  • Inform pod planning with customer insights, audience segments, and behavioral. 

What You Bring:

• Conversion Optimization: Able to improve website forms, landing pages, and user flows to increase sign-ups and applications.
• A/B Testing: Skilled in running tests to find what works best for pages, messages, and user journeys.
• Email & Mobile Marketing: Experience managing email, SMS, and push campaigns to reach and engage customers.
• SEO Knowledge: Understands how to grow organic traffic by improving website content and keywords.
• Customer Journey Mapping: Can design and manage the steps users take from first visit to full application.
• Cross-Team Collaboration: Works well with design, product, and analytics teams to create smooth user experiences.
• Data & Reporting: Comfortable building reports and using data to track results and improve performance.
• Marketing Tools: Familiar with tools like Google Analytics, marketing automation platforms (Braze) and SEO tools (like SEMrush or Ahrefs).
• Clear Communication: Strong writing and messaging skills to keep branding and tone consistent across channels.
• Project Management: Can manage multiple marketing tasks and improvements at the same time.

Education + Experience

• Bachelor's degree in business, marketing, or a related field
• 5+ years of experience in digital marketing, performance marketing, or growth marketing.

Ready to apply your Lifecycle Marketing expertise to make a real impact? Join us and help shape the future of MFSG. Apply today and let’s build the future of MFSG, together.

 

About MFSG – Our Commitment to Responsible Innovation

At MFSG, we are committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology. Aligned with the principles outlined in Canada’s Artificial Intelligence and Data Act (AIDA), we take a proactive approach to ensuring that any AI or data-driven systems we use are safe, fair, and accountable.

This posting is for a current position within our organization, offering the opportunity to contribute to meaningful, responsible innovation that supports our employees, clients, and communities.

We prioritize strong data governance, clear communication around how systems work, and safeguards that reduce risks and protect individuals. Our focus is on developing tools and processes that promote equity, reliability, and trust, supported by ongoing monitoring and continuous improvement.

Joining MFSG means contributing to a future-focused organization that values both innovation and integrity, where your work helps shape solutions that responsibly support our employees, clients, and communities.