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Manager, Affiliate & Creator Partnerships (Cantonese speaking required )

Hong Kong

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines and Taiwan.

Creatory is the affiliate and creator network of MoneyHero Group. We connect banks, insurers, and financial partners with a broad ecosystem of content creators, affiliates, publishers, and influencers across Asia.

Through these partnerships, Creatory helps financial institutions reach millions of consumers with trusted, engaging content — driving customer acquisition, education, and brand engagement.

Since its launch in 2019, Creatory has become one of the largest affiliate ecosystems in the region, giving partners access to both scale and quality through MoneyHero Group’s established platforms and creator network.

What We Offer 

You will be entitled to a competitive salary and attractive benefits, including:

  • Annual leave, birthday leave, tenure leave, international remote work leave, and more
  • Professional trainings, career advancement and internal mobility opportunities
  • Competitive benefits including insurance and mental wellness program

The Manager, Creatory will drive growth of MoneyHero Group’s affiliate and creator ecosystem in Hong Kong. Reporting directly to the Head of Commercial (P&L owner) and dotted to the Chief Commercial Officer for budget alignment, this role owns affiliate and creator acquisition, relationship management, and performance optimization. The role is central to scaling partner budgets into high-quality traffic, conversions, and issued revenue in the HK market.

The Manager, Creatory will be responsible for:

  • Affiliate & Creator Acquisition:
    • Recruit and onboard affiliates, publishers, creators, and KOLs to expand reach in Hong Kong.
    • Negotiate and structure agreements to secure budget allocations, ensuring profitability.

  • Partnership Management:
    • Build strong relationships with Tier 1 & Tier 2 affiliates and creators.
    • Monitor performance, renegotiate deals, and optimize campaigns to maximize ROI and CM%.

  • Performance Optimization:
    • Track issued/approved conversions, cancellations, and fraud rates.
    • Work with RevOps and Marketing to ensure accurate attribution and ROI tracking.
    • Use data insights to refine incentives, commission structures, and creative strategies.

  • Cross-Functional Collaboration:
    • Partner with Marketing, Content/SEO, and Brand teams to develop co-branded campaigns and optimize landing experiences.
    • Coordinate with Rewards Fulfilment Ops to ensure timely payouts and fraud controls.

  • Market Expertise:
    • Stay ahead of affiliate and creator trends in Hong Kong.
    • Identify emerging channels and creators to diversify acquisition mix.

In this role, we are looking for someone with:

  • Proven affiliate/creator management experience (5+ years) in fintech, e-commerce, or digital marketing.
  • Strong commercial negotiation and budget capture skills.
  • Comfort with performance marketing metrics: CAC/LTV, approval/issuance, cancellation rates, cohort ROI.
  • Fluent in Cantonese and English (essential).
  • Analytical mindset; ability to derive insights from dashboards and RevOps data.
  • Strong stakeholder management and ability to work cross-functionally with GMs, CRO, and COO teams
  • Comfortable using AI-driven tools and platforms for campaign optimization, affiliate tracking, content generation, and performance analysis.
  • Able to leverage AI/automation to improve conversion attribution, fraud detection, and partner ROI insights.
  • Familiarity with mainstream affiliate management platforms, analytics dashboards, and emerging creator-AI tools is a strong plus.

Success Metrics For This Role

  • Affiliate/Creator revenue contribution to HK P&L.
  • Growth in issued/approved volume (not just clicks/leads).
  • Budget secured from banking/insurance partners via affiliate/creator channels.
  • Partner NPS and retention.
  • Fraud/cancellation rate reduction.

#MoneyHeroGroup
#LI-AK1

What can you expect from us?
 
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
 
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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