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Associate Manager, Growth Marketing (Insurance Vertical)

Hong Kong

THE ROLE

Moneyhero Group is Asia’s leading personal finance platform, reaching over 10 million monthly users across five markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives. We are a purpose-driven, fast-paced organization looking for a passionate, organized and self-motivated individual to join our Group Performance Marketing team in Hong Kong as an Associate Manager, Growth Marketing.

About the Job

In this role you will have the opportunity to drive growth and return on investment through paid media (across SEM, display and paid social marketing) alongside organic growth. You will be responsible for owning the performance of integrated marketing campaigns across channels to drive awareness and conversion amongst our target audiences.  

Our ideal candidate possesses performance marketing and analytics expertise and a personal ambition to learn and grow with Moneyhero Group.

The Associate Manager, Growth Marketing will be responsible for:

  • Own end-to-end growth and commercial performance of the insurance vertical, including revenue, CPA efficiency and quality of leads - accountable for scaling profitable growth.
  • Develop and execute weekly/monthly marketing roadmap aligned with business objectives, seasonality and competitive landscape. Optimize the performance throughout the campaign based on the defined success metrics and market pickup trends.
  • Day-to-day management and optimization of performance marketing campaigns across Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc. Own performance of all paid channels, able to optimize campaigns strategy to achieve set target.
  • Design and execute structured A/B testings across audience targeting, creative, reward framing, landing page optimization and cross-sell sequencing. Clearly define hypotheses, success metrics and decision rules.
  • Monitor industry and competitor trends to identify emerging trends, seasonal opportunities and innovative growth plays. Proactively propose new campaign ideas and commercial improvements.
  • Champion data-driven marketing. Be comfortable manipulating large datasets to identify funnel leakage and high-GP audience segments. Translate insights into actionable optimization strategies.
  • Drive AI-powered marketing execution. Leverage AI tools to generate and test ad creatives, insights, enhance workflow efficiency and improve campaign iteration speed. Embed AI into daily marketing processes.
  • Reporting and dashboard development and maintenance. Oversee and manage the work-flow of data quality management, data cleansing and data exchange processes by designing and implementing different rules and best practices.
  • Work closely with consumer brand leads (e.g. MoneyHero brand) to develop and execute tactical campaigns, always on strategies and other marketing objectives via paid channels
  • Build strong relationships with our consumer brand marketing teams by providing data-driven insights, regular reporting and strategic guidance on paid performance marketing

In this role, we are looking for someone with:

  • 6–8+ years of experience in digital or growth marketing with demonstrated ownership of revenue, performance targets or business vertical KPIs.
  • In-depth understanding and experience managing large scale paid advertising budgets against business objectives and ROI targets
  • A deep understanding and hands on experience of performance marketing and analytics platforms is a must, especially in various performance marketing platforms including, but not limited to, Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, Tiktok, Google Analytics, DoubleClick Campaign manager, etc.
  • Ability to use both qualitative and quantitative data to develop strategy recommendations and optimization tactics 
  • Solid understanding and experience in data attribution, business models with different data handling, to be able to best manage and measure end-to-end business results
  • Ability to operate in a fast-paced environment with strong commercial mindset, proactive problem-solving skills and comfort with ambiguity.
  • Optimistic, open-minded, curious, and highly motivated to make an impact
  • Outstanding interpersonal skills, both verbal and written, at all levels.
  • Hands-on experience using AI tools to enhance marketing execution, improve efficiency and support campaign development.

 

#MoneyHeroHK
#LI-AK1

 

What can you expect from us?
 
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
 
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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