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Head of Content Strategy

Singapore

About Us

MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. MoneyHero had over 280 commercial partner relationships as at 30 June 2026, and had approximately 3.7 million Monthly Unique Users across its platform for the three months ended 30 June 2026. 

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company's growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company's voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

About the Job

Lead the content efforts and social engine behind SingSaver and Seedly, the guides, community and conversations that people in Singapore turn to before they make a money decision, and turn editorial craft into measurable growth for the business.

How people find financial answers is moving from search results to AI assistants and short video. You will decide what SingSaver and Seedly say and how they show up, and lead a team of content, social and creative specialists.

What We Offer 

You will be entitled to a competitive salary and attractive benefits, including:

  • Annual leave, birthday leave, tenure leave, international remote work leave, and more
  • Five-day work week, hybrid work arrangement
  • Professional trainings, career advancement and internal mobility opportunities
  • Competitive benefits including insurance and mental wellness program

Key Responsibilities:

  • Set an overarching editorial, social and video strategy and calendar across SingSaver and Seedly, around all of our financial verticals
  • Own content quality: accuracy, MAS-aligned fair dealing, brand voice, and freshness of rate and campaign content as the underlying data changes
  • Make content commercial: collaborate with Commercial, Product and the SEO team to raise out-clicks, leads and approvals per page, and lead branded content and tier 1 media partnerships
  • Apply the SEO head's templates, keyword briefs and AI search standards on every page, and shape pages so assistants can cite them
  • Grow Seedly's audience and community and lead content for flagship moments such as the SingSaver Awards
  • Lead and coach the Content Editorial, Social marketing and creative team members, and manage freelancers and agencies
  • Bring AI into how content is created, personalised and distributed, with firm accuracy guardrails

 

In this role, we are looking for someone with:

  • 10+ years in content, editorial or social leadership, with 4+ years leading teams, ideally in fintech, personal finance, publishing, e-commerce or consumer tech
  • A record of growing audience and unpaid traffic through content and social, with results you can show
  • Experience tying content to commercial outcomes such as sign-ups, leads or revenue, not only traffic
  • Working knowledge of SEO content structure and AI search, plus social and community experience
  • Sound judgement on accuracy and on writing about financial products within MAS guidelines

Good to have:

  • Personal finance publisher or community experience
  • Video and short-form experience
  • Relationships with tier 1 Singapore media
  • Experience producing data-driven content

What success looks like

  • SingSaver and Seedly read as one voice, and Seedly's audience and community grow
  • Key pages are accurate, fresh and cited by search engines and assistants
  • Content is a visible contributor to partner clicks, leads and revenue

 

#LI-Hybrid 
#MoneyHeroGroup
#LI-AK1

What can you expect from us?
 
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
 
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
Important Information for Job Applicants
Recruitment fraud and fake job postings have become increasingly common and sophisticated. At MoneyHero Group, we are committed to maintaining a fair, transparent, and secure hiring process, and we take candidate trust and safety seriously.
Most legitimate opportunities at MoneyHero Group are published on our official careers portals, and our Talent Acquisition team will contact candidates only through authorized channels and official MoneyHero Group email addresses. For selected executive-level or confidential searches, we may partner with trusted recruitment firms, and candidates may be contacted by authorized recruitment partners engaged by MoneyHero Group.
MoneyHero Group will never request payment or ask candidates to share sensitive personal or financial information, such as banking details, during the recruitment process.
If you are contacted by someone claiming to represent MoneyHero Group and are unsure whether the communication is genuine, or if you receive a message about a MoneyHero Group opportunity that is not listed on our official careers portals, please contact us directly at recruitment@moneyherogroup.com to verify.
 

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