Marketing Director, Northeast Asia

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

In the position of Marketing Director, you will be responsible for developing and executing the regional marketing strategy in alignment with global brand standards. Oversee all marketing programs, events, and digital initiatives to build brand awareness, drive consumer engagement, and support sales objectives within defined budgets.

The Impact You'll Make:

• Develop and execute regional marketing strategy: 
  Develop and implement integrated marketing strategies for South Korea, Hong Kong, Taiwan and Mongolia, ensuring consistency with global brand standards while tailoring activations to local consumer and market needs. Drive brand awareness, strengthen consumer engagement, and support commercial objectives across the region.
• Plan and manage marketing programs and events: Oversee the execution of consumer and trade promotions, sponsorships, and event activations to maximize ROI and strengthen brand presence. 
• Lead digital and social media initiatives: Grow regional social media channels and leverage digital platforms to amplify marketing campaigns and engage target audiences. 
• Manage branding and compliance: Ensure all branding and logo usage adhere to global guidelines and maintain consistency across all activations and touchpoints. 
• Control marketing budgets and reporting: Maintain accountability for marketing budgets, ensuring cost-effective execution and accurate reporting against annual plans. 
• Activate global and regional brand properties: Integrate global brand platforms (Music, Action Sports, Gaming) into local initiatives to enhance relevance and consumer connection. 
• Build and maintain key relationships: Develop strong partnerships with partners, external, and internal stakeholders to support marketing objectives and cultural relevance.

Who You Are:

• Prefer a Bachelor's Degree in the field of -- Marketing or related field of study.
• Additional Experience Desired: At least 10 years of experience in marketing, planning, execution, and monitoring marketing campaigns.
• Additional Experience Desired: More than 5 years of experience in leadership role. Regional marketing experience is preferred. 
• Computer Skills Desired: Advanced Microsoft Office, particularly Excel. Utilizing customer relationship management (CRM) software. Digital Marketing Platforms: Proficiency in platforms like Adobe Creative Cloud, Google Analytics, and
  HubSpot for content creation, campaign tracking preferred.
• Preferred Certifications: Sales & Marketing Executives International (SMEI) certificate desired.
• Additional Knowledge or Skills to be Successful in this role: Prior experience in Fast-Moving Consumer Goods (FMCG) or beverage industry. Familiarity with action sports, music, gaming, and lifestyle marketing.

Read our privacy policy here: Privacy Policy