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Trade Development Manager
COL - Cali
About Monster Energy:
Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A day in the life:
As the Trade Development Manager, you’ll fuel the Monster brand’s growth by driving strategic and tactical sales and distribution plans, owning distributor and bottler performance within your Coca‑Cola Operating Unit territory, and delivering results through sharp execution, strong negotiation, impactful fieldwork, and powerhouse relationship‑building ensuring Monster shows up in the market bold, relentless, and winning. You’re the force that ensures Monster doesn’t just show up in the market it shows up loud, leads the category, and wins
The impact you’ll make:
- Manage relationships with the distributors and some customers in the assigned territory. Responsible for market execution in the territory in Traditional Trade and Modern Trade.
- Maximize the sale and distribution of all company products in the assigned region through the establishment and appropriate execution of local and national sales programs.
- Train and coach the distributor/ bottlers sales force to engage them with the Monster brand and objectives.
- Ensure the execution of national and regional account strategies for all company products and achieve sales, profit and market share objectives for all national and regional accounts and/or programs.
- Monitor market/retailer activity to develop the most cost-effective strategies in order to drive volume and profitability through increased penetration and promotion.
- Develop, manage and/or maximize partnerships to drive improved performance. Develop and use objective tools, information and feedback in order to establish region and area performance goals and results.
- Conduct business performance reviews with distributors/Bottlers in order to track, monitor and adjust efforts and produce desired outcomes in all key business segments.
- Work closely with National Sales and Regional Account Management Teams to understand and communicate customer programs and activities that impact their respective market.
Who you are:
- Prefer a Bachelor's Degree in the field of Business Administration or related field
- Additional Experience Desired: Between 1-3 years of experience in sales
- Additional Experience Desired: Between 1-3 years of experience in retail, wholesaler or distributor sales environment
- Computer Skills Desired: Advance user of Microsoft Office
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