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Director, Digital Content

Washington, DC 20004

Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Championship Washington Mystics, NBA G League’s Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.

In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals’, Wizards’, and Mystics’ games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.

In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University’s campus).

In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook.

MSE opened “District E powered by Ticketmaster” in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:

  1. You will provide first-class customer service and value for our fans.
  2. You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
  3. You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
  4. You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
  5. You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
  6. You will innovate. We are nimble and first to market. We are not averse to risk.
  7. You will have fun. We are in the business of happiness.

Position Overview: The Director, Digital Content is responsible for developing and driving integrated digital content marketing programs focused on both Team/League tentpole campaigns and Team content, designed to engage with target audiences to drive revenue for the business. This role will produce content along with supervising content production by direct and indirect report teammates, with a specific focus in social media destinations. You’ll be responsible for analyzing the effectiveness of the content, sharing results, and providing recommendations for improvements that you’ll subsequently complete.

Are you looking for an opportunity to elevate our primary digital creative across videography, photography, and graphics? We'd love to hear from you!

Responsibilities:

  • Responsible for the content marketing of tentpole campaigns during the season, including schedule release, free agency, draft, Commissioner's Cup, all-star voting and game, and post-season awards.
  • Support the Social Media Team in game day (home & away) storytelling including game storyline and story arcs, directing resources to support home and road games and to support team events.
  • Develop an integrated digital campaign outline for each content campaign, articulating objectives, strategy, tactics, and critical metrics.
  • Create an established look & feel, in keeping with overall brand standards.
  • Determine the content production & release schedule and ensure on-time execution.
  • Analyze results and make adjustments during the campaign to optimize.
  • Have a strong emphasis on increasing league rankings in all social media platforms through tentpole campaigns.
  • Establish and maintain campaign dashboards to show progress to goal.
  • Manage three (3) direct reports.
  • Leverage shared services in line with allocated budget.
  • Provide support for season-long video-based content tentpoles & franchises within the Go-Go.
  • Other duties as assigned.

Minimum Qualifications:

  • Bachelor’s degree or equivalent experience.
  • Preferred candidate will have a minimum of 6 years of content marketing experience and 3 years of content campaign strategy experience.
  • Excellent strategy skills, including business strategy, concept decks, and business analytics reporting.
  • Excellent written and verbal communication skills.
  • Strong interpersonal skills, with the ability to lead both direct and indirect reports; build coalitions and create shared goals. Ability to build positive relationships with peers at all levels within the organization
  • Ability to efficiently lead and prioritize multiple projects at once; strong project management & organization skills.
  • Ability to analyze campaign results, provide recommendations for improvement, and implement changes during campaigns to optimize results.
  • Advanced knowledge and experience using Adobe Photoshop, Adobe InDesign, and Adobe Premiere Pro.
  • Deep knowledge of content marketing standard processes and emerging trends.
  • Ability to work in a fast-paced environment under timelines while producing quality work.
  • Passionate about all sports, especially women’s basketball, from grassroots to professional levels.
  • Competitive nature and positive demeanor.
  • Flexibility to work nights, weekends, and holidays; maintain a flexible work schedule and work extended hours. Must be willing to travel with the Team for away games & League events.

Pay Range: $90-100k USD.

Benefit Eligibility: This role is eligible to participate in health and welfare benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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