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Director, Brand Content

Washington, DC 20004

Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Championship Washington Mystics, NBA G League’s Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.

In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals’, Wizards’, and Mystics’ games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.

In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University’s campus).

In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook.

MSE opened “District E powered by Ticketmaster” in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:

  1. You will provide first-class customer service and value for our fans.
  2. You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
  3. You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
  4. You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
  5. You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
  6. You will innovate. We are nimble and first to market. We are not averse to risk.
  7. You will have fun. We are in the business of happiness.

Position Overview:

The Director, Brand Content is responsible for developing and driving integrated digital content campaigns, focusing on tentpole moments that engage with target audiences to drive measurable business results. This role will analyze the effectiveness of the content, sharing results, and providing recommendations for improvement.

Are you a creative who has a passion for digital storytelling coming up with innovative campaigns that drive real business results? Apply today! We would love to hear from you.

Responsibilities:

  • Develop integrated digital campaign presentations for each content campaign, articulating objectives, strategy, tactics, and critical metrics.
  • Establish a consistent look and feel for each campaign, aligned with brand standards and industry trends. Campaigns include schedule release, free agency, draft, Commissioner’s Cup, all-star voting and game player trades and post-season awards. Additional campaigns throughout the season and off-season as assigned.
  • Oversee the development of video content, graphic design and much more.
  • Define content production and release schedules ensuring on-time execution.
  • Manage Asana, Wrike and other organizational tools used by the Washington Mystics and Monumental Sports & Entertainment.
  • Monitor and adjust campaigns to optimize and produce a final report with key metrics and insights.
  • Conduct market research to understand target audiences, identify trends, and analyze data to inform campaign development.
  • Support the Social Media Team for game day (home) storytelling including game storyline and story arcs, directing resources to support home games and to support other team events.
  • Leverage shared services in line with allocated budget.
  • Other duties as assigned.

Minimum Qualifications:

  • Bachelor’s degree or equivalent professional experience.
  • 6+ years of experience in content marketing, including 3 years of content campaign strategy experience.
  • Excellent strategy skills, including business strategy, concept decks, and business analytics reporting.
  • Proven leadership abilities to lead both direct and indirect reports.
  • Demonstrated ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.
  • Ability to analyze campaign results, provide recommendations for improvement, and implement changes during campaigns to optimize results.
  • Advanced knowledge and experience using Adobe Photoshop, Adobe InDesign, and Adobe Premiere Pro.
  • Knowledge of content marketing standard processes and emerging trends.
  • Genuine interest in sports, particularly women’s basketball.
  • Excellent written and verbal communication skills.
  • Outstanding interpersonal skills, with the ability to build positive relationships with peers at all levels within the organization.
  • Flexibility to work nights, weekends, holidays, and extended hours as needed.

Pay Range: $90k - 103k USD

Benefit Eligibility: This role is eligible to participate in health and welfare benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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