Location: Remote within Germany or Netherlands or UK (other locations may be possible)
Type: Full-time · Permanent

The average person sits for 8,000 hours a year.

Moovv was built to change that.

We design innovative treadmills that integrate movement into daily life  at home, in the office, or anywhere in between. As we continue scaling across Europe, we’re looking for an Expansion Manager for Germany to lead growth in one of our most important markets.

Who We Are

Moovv is a fast-growing D2C wellness and movement brand, founded in 2024, with customers across the Netherlands, Belgium, Germany, Austria, and Switzerland.

Our mission is simple: make movement part of everyday life, even for the busiest people.

Customers already love the product reflected in our strong Trustpilot ratings and we’re now focused on scaling the brand internationally.

We’re a collaborative, action-oriented team that moves quickly, holds high standards, and cares deeply about what we build.

 

The Opportunity

Germany is a critical growth market for Moovv.

As Expansion Manager for Germany, you will own the strategy and execution required to scale the market into a major revenue pillar for the business.

This is a highly entrepreneurial role. You’ll combine local market insight, growth marketing expertise, and commercial ownership to build Moovv into a leading D2C brand in Germany.

You will work closely with the central growth, creative, and product teams but ultimately own the success of the German market end-to-end.

 

What You’ll Own

Market Growth Strategy

• Define and execute the German market growth strategy
  
  
• Identify the most effective channels, campaigns, and partnerships to drive growth
  
  
• Position Moovv effectively for the German consumer
  
  

Localization & Customer Experience

• Localize the German webshop experience (Shopify) to maximise conversion
  
  
• Ensure messaging, content, and brand tone resonate with the German market
  
  
• Continuously optimise the customer journey and funnel performance
  
  

Performance Marketing

• Scale performance marketing channels including Meta, Google, and marketplaces
  
  
• Work closely with the central performance team on campaigns and creative
  
  
• Optimise key metrics including CAC, ROAS, and conversion rate
  
  

Commercial Ownership

• Own the German market P&L and performance targets
  
  
• Ensure sustainable growth and profitability
  
  
• Monitor market trends, competitors, and growth opportunities
  
  

Partnerships & Local Network

• Identify and manage local freelancers, agencies, and partners
  
  
• Build relationships within the German marketing and creator ecosystem
  
  

Performance Tracking

• Monitor and report on core KPIs including traffic, revenue, conversion rate, CAC, LTV, and ROAS
  
  
• Use data to continuously improve marketing performance and customer acquisition
  
  

Who You Are

• Senior growth marketer or market expansion lead with experience scaling D2C e-commerce brands
  
  
• Strong understanding of German consumer behaviour and market dynamics
  
  
• Deep expertise in performance marketing and conversion optimisation
  
  
• Experience owning revenue targets, CAC, and market-level performance
  
  
• Entrepreneurial and comfortable operating with high ownership
  
  
• Strong project management and stakeholder collaboration skills
  
  
• Fluent in German and English
  
  
• Well connected within the German marketing, agency, or creator ecosystem
  
  

What We Offer

• A high-impact role in a fast-growing European D2C brand
  
  
• Full ownership of one of our most important international markets
  
  
• Close collaboration with growth, creative, and product teams
  
  
• Flexible remote working
  
  
• A collaborative and ambitious team environment
  
  
• Your own Moovv treadmill for home
  
  

Equal Opportunities

Moovv is an equal opportunity employer. We hire based on values, capability, and the will to build, regardless of age, gender, ethnicity, religion, disability, or any other characteristic protected under Dutch or EU equality law.

Ready to Moovv?

We’re not looking for someone to simply manage a market.

We’re looking for someone to build it.

If you're excited about scaling a brand that’s changing how people move every day, we’d love to hear from you.