Back to jobs

Senior Demand Generation Manager

United States or Canada

Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data-driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.

At Motus, we’re dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day – WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.

Position Description:

Motus is seeking a Senior Demand Generation Manager to lead integrated campaign strategy and execution in support of pipeline growth. Reporting to the VP of Demand, this role is responsible for the planning, orchestration, and performance of campaigns built to generate pipeline for the business.

This role focuses on translating key moments (pillar content, events, product launched) into cohesive, cross-channel campaigns that align Marketing, BDR, Sales Enablement, Partner, Customer, and Sales teams around shared pipeline goals. The Senior Manager, Demand Generation will serve as the connective tissue between teams ensuring campaigns are tightly integrated, well-timed, and optimized to drive measurable business impact.

The ideal candidate possesses a solid operational backbone and is a strategic campaign leader. They deeply understand B2B buyer journeys and enjoy building repeatable, scalable demand engines.

Position Duties:

  • Own the end-to-end strategy, execution, and optimization of integrated demand generation campaigns focused on generating pipeline.
  • Develop and manage a campaign framework centered on key pillar moments, aligning messaging, channels, and timing across the full marketing mix, segments, and new and existing business.
  • Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline goals.
  • Translate company priorities, ICPs, and buyer insights into compelling campaign themes, offers, and activation plans.
  • Orchestrate cross-functional execution with Sales Enablement, Digital, Brand, Customer, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multi-channel campaigns.
  • Ensure campaigns are tightly aligned to buyer journeys and funnel stages, from awareness through sales engagement.
  • Own campaign performance measurement, working with BDR and Revenue Operations to track impact on new business pipeline, conversion, and velocity.
  • Analyze results and continuously optimize campaign strategy, messaging, and channel mix based on performance insights.
  • Manage campaign calendars, prioritization, and resource allocation to maximize impact and focus.
  • Act as a partner to stakeholders, clearly communicating plans, results, and recommendations.
  • Stay current on demand generation best practices, competitive landscape, and emerging approaches.

Desired Skills & Experience:

  • 7–10 years of B2B demand generation experience, with a strong focus on integrated campaigns
  • Shown experience driving pipeline through multi-channel, cross-functional campaigns.
  • Deep understanding of B2B buyer journeys, campaign orchestration, and funnel optimization.
  • Experience partnering closely with Enablement, BDR and Sales teams, with a strong appreciation for sales motions and enablement needs.
  • Strong strategic planning skills combined with hands-on execution experience.
  • Demonstrated ability to manage complex, cross-functional initiatives with multiple stakeholders.
  • Data-driven mindset with experience measuring campaign impact and translating insights into action.
  • Familiarity with marketing automation (HubSpot), CRM (Salesforce), and attribution/reporting frameworks.
  • Excellent communication and stakeholder management skills.
  • Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment.
  • Experience with Asana preferred.

Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $140,000 - $160,000. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.

Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees.

Motus Benefits:

  • Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
  • Open Paid Time Off
  • Flexible Spending Accounts & Health Savings Accounts
  • Motus-Fidelity 401K Plan
  • Company-paid Short/Long-term Disability & Basic Life Insurance Plans
  • Family Planning and Parenting Support Benefits through Maven
  • Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
  • $1000 Home Office Reimbursement Program
  • $2000 Internal Referral Program
  • WorkAnywhere Reimbursement of Internet and Cellular Costs
  • 16 weeks maternity and adoption leave
  • 12 weeks paternity leave

Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities’ rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.

Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

 

#LI-REMOTE

Create a Job Alert

Interested in building your career at Motus? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Motus’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.