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Strategy Director - Brand

New York

Strategy Director - Brand

Position: Full-Time

Location: New York

Role Type: Hybrid

 

OVERVIEW 

Movement Strategy is looking for a Strategy Director to join our team. If you’re a strategic leader with 9+ years of experience and a proven track record in developing brand-level social strategies and data-driven insights, keep reading.

 You will report to the VP, Head of Strategy and work closely with cross-functional team members from various departments. The Strategy Director collaborates closely with cross-functional teams, including account management, creative, data analytics, influencer marketing, and paid media, to deliver integrated solutions that drive business growth and deliver exceptional results for clients. This senior-level position requires a deep understanding of consumer behavior, market trends, and brand dynamics, as well as exceptional analytical and communication skills. 

While most of our roles remain fully remote, this position supports key client work so it will require travel to Plano, TX. This position will split their time between remote work and in-office collaboration to meet the needs of the project and client.

Our ideal candidate is skilled at combining data with creative strategy to deliver comprehensive solutions. This person will lead strategic deliverables like brand planning, consumer journey mapping, social listening, and target audience development. They’re a big-picture thinker who thrives in an agency environment, who can drive strategy, inspire teams, and be a proactive partner to clients.

 

A BIT ABOUT US

Movement Strategy believes that social media is the most important marketing channel. At Movement, we lead the best brand social channels (like Netflix, Amazon, WarnerMedia, Intuit, and more) to make award-winning social-centric work that breaks through the cultural zeitgeist and drives unparalleled brand growth. Our vision is to create a future where brands add real value to every community they touch - and our employees get to be a part of creating that future. We have remote hubs in New York, Denver, and LA, and we span across the United States. ​​Our team of high-performers thrives on collaboration and innovation, fostering an environment where diverse perspectives are valued, and creativity is encouraged at every turn. We prioritize professional growth and development, offering continuous learning opportunities and a supportive atmosphere that empowers our teams to push boundaries and deliver exceptional results.

 

KEY FOCUS AREAS

  • Vision & Purpose: Communicate an inspired vision, blending data with strategic vision. Motivate and align teams, clients, and departments around a data-driven social strategy that anticipates future trends.
  • Strategic & Data-Driven Planning: Lead the integration of social listening, trend analysis, and performance data to develop and optimize social strategies that align with overarching business objectives and KPIs. Create breakthrough strategies that leverage audience and cultural insights to meet client goals.
  • Agility & Innovation: Continuously explore emerging technologies and social media advancements, using data to inform innovative social strategies. Encourage a culture of experimentation and foster an environment of flexibility and openness.
  • Team Leadership & Mentorship: Develop and mentor team members, focusing on skill-building and enhancing overall team productivity by integrating data into every stage of the strategy process.
  • Drive for Results: Set and track KPIs, measuring performance and optimizing strategies based on insights. Consistently provide feedback to improve and refine the team’s work and impact.

 

QUALIFICATIONS + KEY FOCUS AREAS 

  • Experience: 9+ years in social media strategy or digital marketing, with expertise in data analysis and brand strategy.
  • Data Skills: Proficiency in social listening and analytics tools (e.g., GWI, Brandwatch, RivalIQ) with a solid understanding of data interpretation and reporting.
  • Client Management: Proven ability to engage with senior clients, presenting insights and strategies confidently and building trusted relationships.
  • Strategic Vision: Exceptional ability to merge data, culture, and creativity to tell brand stories on social media that resonate and drive results.
  • Communication: Strong written and verbal communication skills, with the ability to translate complex ideas into clear, actionable strategies.
  • Thought Leadership: A passion for staying at the forefront of social trends and digital advancements, regularly sharing insights with clients and teams.

 

IDEAL QUALITIES                                                              

  • Proactive and insightful planner
  • Data-informed thinker who leads by example
  • Curiosity and drive to explore innovative solutions
  • Ability to partner seamlessly across departments
  • Confident, clear communicator who can inspire and align teams
  • Strong foundation in strategic planning and social media insights

 

Benefits & Perks

Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide.

As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.

  • 100% employee contribution for health (base plan), vision, and dental
  • 401K Retirement Plan with Company Match
  • Short and Long Term Disability
  • Life Insurance & AD&D
  • Paid Parental Leave
  • Fully-Remote Agency
  • Unlimited Paid Time Off
    • Take-As-You-Need Paid Time Off
    • Take-As-You-Need Paid Mental Health Days
    • 10 days minimum required off per year
  • (11) Company Paid Holidays
  • (3) Summer Fridays- Fully Off
  • Week-Long Winter Agency Closure
  • Support for continued education
  • New Business Referral Bonus
  • Movement Journey Program -  Stipend for personal growth
  • Health and Wellness Program
  • WeWork Membership 
  • Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees 
  • Employee Resource Groups

 

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy’s total compensation package for employees.  Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. 

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company. 

Pay Range: $130k-$140k salary per year

 

Movement Strategy is an Equal Opportunity Employer

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply. 

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.



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