VP, Head of Paid Media

VP, Head of Paid Media

Position: Full-Time 

Location: This position offers remote work from Los Angeles, New York or Colorado. Please be aware that applications from candidates residing outside of California, Colorado and New York will not be considered.

OVERVIEW

Movement is seeking a VP or SVP, Head of Paid Media to lead the agency’s Paid Media team, drive media innovation, and optimize client performance. Reporting to the President, this leader will own the Paid Media department’s vision, resourcing, team structure, and execution while focusing on expanding the agency’s paid offerings to align with our Social-Centric approach.

As a Senior Leader at the agency, this role will actively contribute to agency-wide initiatives, media growth strategy, and business development. The Head of Paid Media will lead the charge in building integrated paid media programming into pitches, client strategies, and executional workflows.

A BIT ABOUT US

Movement Strategy believes that social media is the most important marketing channel. At Movement, we lead the best brand social channels (like Spotify, Amazon, WarnerMedia, Intuit, and more) to make award-winning social-centric work that breaks through the cultural zeitgeist and drives unparalleled brand growth. Our vision is to create a future where brands add real value to every community they touch - and our employees get to be a part of creating that future. We have remote hubs in New York, Denver, and LA, and we span across the United States. ​​Our team of high-performers thrives on collaboration and innovation, fostering an environment where diverse perspectives are valued, and creativity is encouraged at every turn. We prioritize professional growth and development, offering continuous learning opportunities and a supportive atmosphere that empowers our teams to push boundaries and deliver exceptional results.

KEY FOCUS AREAS:

• Managing Vision & Purpose: Drive the vision for Paid Media and ensure it aligns with the agency’s goal of being a best-in-class Social-Centric agency.
• Strategic Agility & Innovation: Be first to navigate industry changes and leverage emerging tools and trends to enhance Paid Media strategies.
• New Business/Business Development: Play a key role in securing new client relationships and expanding full-funnel, omnichannel media programs.
• Team Leadership and Talent Development: Build and lead a strong team, ensuring career growth and skill development.
• Decision Quality & Problem Solving: Act with confidence and strategic insight, making data-driven and experience-backed decisions.
• Drive for Results: Optimize media spend and campaign performance to ensure maximum ROI and business impact.

KEY RESPONSIBILITIES:

• Oversee the media discipline and team at the agency. 
• Develop and integrate best-in-class methodologies and frameworks that elevate the agency’s Paid Media offerings.
• Establish an overarching vision for Paid Media and how we can activate across the full funnel and take a more omni-channel approach with our clients to achieve client business KPIs. 
• Grow and expand the media practice at the agency through internal education, business development and existing client growth 
• Partner with POD and Group Leads to integrate COE (Center of Excellence) expertise into client execution while ensuring seamless cross-functional collaboration.
• Establish and standardize Paid Media planning tools, budget tracking systems, and reporting frameworks to optimize performance.
• Oversee optimization models, ensuring that budgets are allocated strategically to maximize impact and efficiency.
• Conduct cross-platform trend analysis and develop guidelines for the agency and PODs.
• Build and manage internal knowledge-sharing systems to facilitate ongoing learning and innovation.
• Oversee the evaluation and implementation of media planning tools, budget tracking frameworks, and reporting standardization.
• Foster relationships with platform and tool partners to enhance innovation, drive cost efficiencies, and optimize campaign performance.
• Actively participate in new business development, crafting compelling media strategies that expand agency offerings.

QUALIFICATIONS

• Minimum of 12+ years experience in Paid Media, with expertise in Paid Social, OTT, CTV, Experiential, and Emerging Media Platforms.
• 10+ years of experience in client leadership in media and other advertising/marketing disciplines.
• 10+ years working at integrated media and/or creative agencies.
• 7+ years managing teams of 10+ individuals.
• 5+ years managing against a department P&L or Gross Margin report.
• Proven track record securing and managing $5MM to $50MM+ annually in media budgets.
• Strong analytical ability with media mix planning skills, including audience strategy, budget allocation, and creative asset requirements.
• A rich understanding of measurement and attribution and how this translates to driving business results for clients.
• Strong business development skills and a proven track record of securing new business.
• Proven track record of successfully developing and executing Paid Media strategies that drive customer acquisition and revenue growth.
• Well-versed in a variety of ad management tools, programmatic platforms, Excel, Tableau, Power BI, and/or similar reporting dashboards and analytics platforms.
• Proficient in operating Paid Social campaigns at scale, with a deep understanding of platform nuances and best practices across platforms such as TikTok, Facebook, Instagram, LinkedIn, X, Youtube and others. 
• Results-oriented mindset with a keen attention to detail and ability to think strategically.
• Strong leadership skills with experience managing and developing high-performing teams.
• Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Bachelor’s degree in Business, Marketing, or equivalent knowledge & experience.

Benefits & Perks

Movement’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York. We are open to recruiting candidates in these states: New Jersey, Connecticut, Pennsylvania, North Carolina, Georgia, Florida, Texas, Arizona, Ohio, and Kansas. 

As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.

• 100% employee contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Unlimited Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year
• (11) Company Paid Holidays
• (3) Summer Fridays- Fully Off
• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Health and Wellness Program
• WeWork Membership 
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees 
• Employee Resource Groups

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy’s total compensation package for employees.  Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. 

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company. 

Pay Range: $180k - 230k salary per year

Movement Strategy is an Equal Opportunity Employer

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply. 

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.