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Associate Director, Influencer Marketing

Remote - New York

Associate Director, Influencer Marketing

Position: Temp-To-Perm Contract

Location: This position offers remote work from New York. Please be aware that applications from candidates residing outside of New York will not be considered.

 

OVERVIEW 

Movement Strategy is looking for an Associate Director, Influencer Marketing to oversee the influencer marketing initiatives for a client in the non-profit space. You will report to the SVP, Influencer Marketing and work closely with members cross-functionally within Movement as well as across inter-agency teams. The Associate Director, Influencer Marketing will lead influencer strategy and executional campaign work including leading client, influencer and internal communications and overseeing the influencer team on the client account. 

 

A BIT ABOUT US

Movement Strategy creates content and campaigns for the world’s most exciting brands. We win awards, make headlines, shatter engagement numbers and celebrate the journey along the way. It’s why companies like Netflix, Amazon, Spotify, and Intuit come to us again and again.

We’re fully remote with hubs in New York, Denver, and LA, and a presence all across the US. We believe collaboration is what takes our work from good to great, and at times, even to legendary status. We champion diverse opinions and creativity in every department, and provide professional development and learning opportunities with the goal of helping you discover your best work today, and learn how to make it even better in the future.

 

KEY FOCUS AREAS

  • Participate in internal briefings, creative brainstorms and overarching strategy development, collaborating cross-functionally.
  • Develop influencer specific strategies in line with client KPIs and overarching social strategy.
  • Provide ongoing strategic counsel and guidance to clients to evolve and improve their influencer work. 
  • Oversee the influencer team members supporting client work, delegating responsibilities and reviewing deliverables prior to client delivery.
  • Ensure campaign executions are timely and consistent with agreed upon strategy.
  • Lead influencer scope and contract negotiations with reps and talent direct, ensuring equity in compensation across partners; manage influencer out of pocket budgeting.
  • Supervise all influencer creative concept and content reviews for alignment with social best practices, client preferences, and FTC requirements. 
  • Interact with senior-level clients and inter-agency team members as the influencer team representative and main point of contact.
  • Lead influencer performance reporting, with a focus on key learnings and future optimizations.
  • Identify and create meaningful relationships with influencers and talent agencies on behalf of the agency and its clients.

 

QUALIFICATIONS

  • At least 8 years of experience within the influencer marketing space. Non-profit industry experience is a plus.
  • Proven connections with social media influencers, creators, and talent agents, and experience in navigating contract and deliverable negotiations. 
  • Experience in developing influencer marketing strategies for key social platforms including Instagram, Youtube, TikTok.
  • Succinct communication skills—written and verbal.  
  • Polished and professional demeanor; projects enthusiasm, confidence, and collaboration towards clients and day-to-day work. 
  • Ability to work both in a self-directed and proactive nature, as well as collaboratively in a team-oriented, energetic, atmosphere.
  • Excellent organizational skill sets with an ability to manage multiple projects and deadlines at the same time. 
  • Demonstrates a keen sense of responsibility, ownership, and pride in delivering quality results.
  • On top of the latest industry trends, and a constant desire to consume all forms of media in the appropriate fields.



IDEAL QUALITIES                                                                          

  • High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
  • You have an overall understanding of today’s fast-paced social media landscape and have a strong personal interest and knowledge of both leading and next-up influential creatives in the social media space. 
  • You’re proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and advance the work.
  • You’re up to speed on current pop culture and industry trends whether it’s the latest functionality rolling out on TikTok or the next viral meme on the Internet. 
  • You exercise both your left and right brains, in that you are both creative and strategic. 
  • You’re a skilled communicator with an inquisitive and enthusiastic attitude—ready to learn fast, absorb information fast, and implement fast! 
  • You’re innately resourceful when it comes to mining for information and you’re accustomed to always thinking ahead in life. 
  • You are a nimble self-starter and quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action.
  • Have a track record of success in building strong relationships, leading teams, influencing others, and navigating client culture.
  • You have a diverse and inclusive perspective, valuing different viewpoints and backgrounds within the team.
  • Your attention to detail is unmatched, ensuring that paid outputs meet the highest quality standards and align with client objectives.

 

BENEFITS & PERKS

Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York. 

As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.

  • 100% employer contribution for health (base plan), vision, and dental
  • 401K Retirement Plan with Company Match
  • Short and Long Term Disability
  • Life Insurance & AD&D
  • Paid Parental Leave
  • Fully-Remote Agency
  • Unlimited Paid Time Off
    • Take-As-You-Need Paid Time Off
    • Take-As-You-Need Paid Mental Health Days
    • 10 days minimum required off per year
  • Company Paid Holidays and More
  • Week-Long Winter Agency Closure
  • Support for continued education
  • New Business Referral Bonus
  • Movement Journey Program -  Stipend for personal growth
  • Health and Wellness Program
  • WeWork Membership 
  • Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees 
  • Employee Resource Groups

 

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy’s total compensation package for employees.  Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. 

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company. 

Pay Range: $102 - 120k salary per year

 

Movement Strategy is an Equal Opportunity Employer

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply. 

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.

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