Senior Social Media Manager

THE ROLE

We’re looking for a savvy, strategic, and culture-obsessed Senior Social Media Manager to join our team. As a key player at our social-first agency, you’ll bring brand voices to life across platforms, craft scroll-stopping content, and keep your finger on the pulse of what’s trending. You’ll work collaboratively and cross-functionally with account management, creative, data, and production teams to develop and execute holistic social media content plans that ladder up to client goals. You’ll also oversee the day-to-day flow of social content across all touchpoints and platforms, ensuring quality, consistency, and timely delivery. If you're passionate about internet culture, storytelling, and making brands shine in the social sphere, this one’s for you.

Content Strategy: 

• Develop brand and content strategies that meet the goals of the brand 
• Understand and optimize content calendars for brands’ social media channels to support “always on” evergreen content and timely, campaigns needs
• Help advise and monitor social and community management tactics for key product launches, events, activations and help create proactive crisis management programs.
• Monitor content performance and develop weekly, monthly and contribute to quarterly analytics reports in order to identify & provide key insights, recommendations and track against KPIs.
• Work with the data team to develop, present, and optimize weekly and monthly reports.
• Identify trending opportunities and cultural moments for the brand to partake in on a daily and weekly basis

Creativity: 

• Partner with the creative team to ideate on fun, relevant content that ladders up to clients’ overarching social/channel strategies
• Support content creation to ensure delivery in a prioritized, timely manner while proactively finding opportunities and efficiencies to maximize content opportunities.
• Engage with the community and participate in relevant cultural conversations to increase brand visibility.

 

Innovation & Thought Leadership: 

• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations.
• Extend Movers+Shakers position as an industry-thought leader with your insights and analytics.

 

QUALIFICATIONS AND SKILLS

• This role will require someone living in the New York, NY area 
• 5-8 years of client-facing social media management for a brand with multiple product handles and/or strategy experience in a creative agency setting
• Extensive experience managing social media channels 
• Strong experience in ideation and execution of different strategic approaches
• Experience with and interest in TikTok, Instagram, Facebook, X, and Threads
• Experience creating stories, carousels, or static content for different platforms 
• Experience with data, analytics and content reporting
• Strong copywriting and ideation skills
• Passion for delighting clients and going above & beyond 
• Comfort in a fast paced sometimes unstructured working environment 
• Leadership ability, able to guide and empower the team to achieve goals.
• Experience with Adobe Creative Suite is a plus 
• A self-starter with a finger on the pulse of new innovations and opportunities. 
• Spreads Joy!

We look forward to hearing from you! 🎵💃

 

BASE SALARY RANGE

Our estimated range for this role is $85,000-100,000* 

*Don’t let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role. Similarly, there might also be a more senior or junior position available, that would be a better fit with your expertise. For example, a person may apply for a Senior Creative Producer role, and we may assess that their skills are at the Creative Producer level. Each level has its own compensation range.

At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!