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Senior Creative Strategy Lead

New York

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Reports to: VP, Partner Solutions 

Location: New York, Los Angeles, Chicago, Greenville

Type: Full-time

About the Role:

The Senior Creative Strategy Lead is a key partner to both the internal team and external brands—helping shape long-term creative partnerships that extend beyond individual campaigns. This role combines big-picture strategic thinking with hands-on executional oversight, ensuring that every brand engagement is insight-driven, creatively bold, and flawlessly delivered.

You’ll collaborate with Strategic Brand Partnership VPs to craft smart, scalable, and platform-native ideas—then shepherd those concepts through production and delivery to ensure they land with impact. From branded storytelling to IP-driven content extensions, you’ll help brands show up meaningfully across MrBeast’s entire content ecosystem.

Key Responsibilities:

Creative Partnership Development

  • Partner with Strategic Brand Partnership leads to develop long-range creative strategies rooted in brand objectives, platform behaviors, and cultural insight.

  • Translate briefs into breakthrough concepts that span YouTube, TikTok, Shorts, Instagram, and emerging formats—grounded in MrBeast’s voice and content style.

  • Ideate how brands can activate through MrBeast IP and character-driven storytelling across channels, social extensions, and custom media formats.

  • Co-author pitch narratives and packaging frameworks that sell through creative visions with clarity and conviction.

Executional Shepherding

  • Serve as the creative owner of key partnerships—guiding the work from strategic approval through production and final delivery.

  • Act as the client-facing creative lead during execution: facilitating feedback loops, approvals, and decision-making with professionalism and poise.

  • Be present on set (in person or virtually) to ensure brand integrations are executed with integrity, impact, and adherence to the creative vision.

Cross-Functional Collaboration

  • Partner with production, social, editorial, and post teams to translate ideas into high-quality deliverables across all assets and channels.

  • Work closely with Account Managers and producers to manage timelines, approvals, client updates, and creative QA.

  • Contribute to internal systems, playbooks, and processes that streamline delivery, reduce friction, and raise the creative bar.

What You’ll Bring:

  • 8–10+ years in creative strategy, brand storytelling, or content innovation—ideally at a platform, creative agency, or media company.

  • A strong track record of developing and delivering successful branded content partnerships.

  • Deep fluency in creator-led media, with experience across YouTube, TikTok, Shorts, and emerging formats.

  • Strong narrative instincts and the ability to craft strategic creative frameworks that drive business and audience value.

  • Production literacy and experience collaborating with producers, editors, and content creators at pace.

  • Excellent client communication and presentation skills—comfortable owning the creative relationship through execution.

  • High energy, low ego, and the ability to thrive in a fast-paced, high-growth environment.

Benefits

The Perks, Why Work On the MrBeast Team

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance 
  • Company contributions to employee Health Savings Accounts (HSA) 
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package 
  • Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days

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