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Senior Associate, Digital Advertising

New York, New York, United States

About MSF USA | Doctors Without Borders

 

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients. 
 
MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.  

ROLE OVERVIEW
The Senior Associate, Digital Campaigns plays a vital role in our innovative digital marketing program. Reporting to the Senior Digital Marketing Manager–Advertising, your primary responsibilities include managing the execution of our multichannel fundraising campaigns and leading projects across diverse channels such as paid and organic social media, search engine marketing (SEM), display, video, and print. You'll also manage vendor relationships and actively contribute to strategy development.

This position is crucial for achieving MSF-USA’s objectives of expanding our digital reach and brand awareness, generating leads, and acquiring new donors, especially recurring monthly donors. Adopting an omnichannel approach centered around the donor experience, you'll leverage available tools and technologies to bring MSF's work to life for our audiences, drive accelerated fundraising growth, and ensure our marketing strategies remain effective and relevant through continuous innovation.

DEPARTMENT ACCOUNTABILITIES 
Prospecting
Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement and Management
Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or through personal relationships.

Fundraising
Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments.
 
Brand Positioning
Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

Best-in-Class Fundraising Systems and Capabilities
Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors. 
 

ROLES SPECIFIC OUTCOMES
Prospecting (F) 
Develop and implement prospecting and engagement strategies that meet potential donors with the right message in the right channel at the right time to drive priority development objectives. 

Digital Marketing Strategy and Roadmap (G)
Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.

Marketing Innovation (F)
Proposes and manages testing and innovation projects, from creative concepts and channel tactics to segmentation, lists, and automated journeys. Analyzes results to drive continuous improvement.

Marketing Communications (F)
Manage the development and delivery of innovative, DEI-driven marketing communications and storytelling in a variety of media for a significant channel or area to increase engagement and revenue.

Stakeholder Management (F)
Plan and deliver stakeholder engagement activities to develop effective project working relationships and to ensure that stakeholder needs and concerns are identified and met.

Content Creation (G)
Commission, write and edit powerful, results-driving creative content with messaging tailored by audience and in line with our brand, voice, and DEI (diversity, equity and inclusion) guidelines.

These core accountabilities should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this job.  Incumbents are required to perform other functions as assigned.

COMPLEXITY AND PROBLEM-SOLVING SKILLS

  • A recognized subject matter expert with a flexible mindset. Applies expertise to:
    o    Flex to changing circumstances, has mindset to thrive in any scenario. Quickly and accurately assesses situations and environments - acts with speed and good judgment. 
    o    Identify, analyze, and act on marketing opportunities.
    o    Establish expertise, authority, and trust quickly and effectively.
  • Orient MSF-USA around delivering to the needs of digital prospects and donors.

BEHAVIORAL COMPETENCIES 


THOUGHT: How MSF USA staff understand the organization, manage complexity, and contribute by creating the new and different.

People Focus
Builds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met by team; aligns processes with organizational needs.

Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.

Global Perspective
Takes a broad view when approaching issues, using a global lens. Shows global thinking at work; adjusts organizational practices to meet the unique needs of different regions or countries. Uses a broad perspective when addressing issues and challenges.

Cultivates Innovation
Creates new and better ways for the organization to be successful. Approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.

RESULTS: MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.

Drives Results
Consistently achieves results, even under tough circumstances. Regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.

PEOPLE: MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.

Collaborates
Builds partnerships and works collaboratively with others to meet shared objectives. Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.

Values Differences
Recognizes the value that different perspectives and cultures bring to an organization. Confronts stereotyping and offensive comments promptly. Consistently behaves with great sensitivity toward differences in cultural norms, expectations, and ways of communicating.

Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.

SELF: MSF USA staff demonstrate self-awareness by having an open mindset and by continuously seeking opportunities to learn, grow, and improve. 

Instills Trust
Gains the confidence and trust of others through honesty, integrity, and authenticity. Models honesty and authenticity and encourages others to be up front with one another. Demonstrates reliability and places a strong emphasis on the team meeting its commitments. Fairly represents others' positions.

Manages Ambiguity
Operates effectively, even when things are not certain or the way forward is not clear. Responds effectively to unclear situations, seeks to resolve ambiguity and make progress. Seeks guidance on how to adapt to changes, responds with appropriate composure and effectiveness.

Situational Adaptability
Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

TECHNICAL COMPETENCIES

Plans and Aligns
Planning and prioritizing work to meet commitments aligned with MSF-USA goals.

Financial Acumen
Interprets and applies understanding of key financial indicators to make better business decisions.

Tech Savvy
Anticipating and adopting innovations in organizational digital and technology applications.

Data Collection and Analysis
The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making. 

Project Management Skills
The ability and skill to plan and manage small project work assignments within desired cost, time and quality parameters.

Presentation and Written Communication Skills
Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

SUPERVISORY RESPONSIBILITY
•    Supervises ICM Advertising intern.
•    Works closely with the social media team, manages advertising agencies, and other vendors to drive strategy.

DESIRED QUALIFICATIONS & EXPERIENCE
The job holder should possess:
•    Minimum 2-4 years of experience in Digital Marketing, especially paid media marketing (search, social, display, video). Experience in working with CRM and/or CMS systems, and digital marketing technologies, such as Facebook ad manager, Google Analytics, Google AdWords. Familiar with emerging platforms such as Tik Tok and podcasts.
•    Strong proofreading, copywriting, and attention to detail, with 100 percent follow-through.
•    Project management experience. Ability to move projects from conceptual stages to launch and meet competing deadlines.
•    Strong interpersonal, written, and oral communication skills. A track record of successful teamwork and communication with stakeholders. 
•    Strong problem-solving skills. Proactive problem solver willing to take initiative to identify, propose, and execute solutions to challenges impacting the digital advertising program.
•    Ability to identify opportunities for growth and innovation through marketing channels and tactics.
•    Commitment to the principles of Doctors Without Borders’ mission and voice. Proven commitment to principles of diversity, equity, and inclusion. 

Preferred but not required
•    Non-profit fundraising experience
•    Proficiency in Adobe Photoshop and other design tools
•    Experience working in marketing cloud technology (especially Salesforce)

TRAVEL REQUIREMENTS 
Must be willing to travel for work as needed.

COMPENSATION
$78,399 - $117,599; In alignment with MSF USA’s compensation framework, new hires are offered between the minimum and midpoint of the range based on relevant experience, skills, and internal equity.

Equal Opportunity and Accommodations Statement:
MSF-USA is dedicated to creating a diverse, impartial, and inclusive workforce. We are an equal opportunity employer and do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences as per applicable laws.

We also provide reasonable accommodations for individuals with disabilities or religious beliefs and practices. If you require accommodations during the application process, please contact us at recruitment@newyork.msf.org.

We strongly encourage individuals from underrepresented communities in the Humanitarian Aid sector to apply.

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