Personal Training Director

The Mission

At Municipal Gym, our mission is to help others WIN THE DAY, TODAY—to discover their strength and build better lives. Backed by Mark Wahlberg and powered by EōS Fitness, we’re building world-class, wellness-integrated training centers where serious training is paired with premium amenities, spotless standards, and genuine hospitality.

Why Municipal Gym 

This is an opportunity to help shape the standard for Municipal Gym's founding location and influence how the brand grows. You will join a team committed to exceptional performance, genuine hospitality, continuous improvement, and helping members and team members WIN THE DAY, TODAY. 

Role Summary  

To create the conditions where our people can consistently deliver the Municipal Gym experience at their best.  

— Leadership Purpose, Municipal Gym Member Experience Canon  

As Personal Training Director, you are the “team captain” of Municipal Gym's coaching program — the person who makes it more likely, every single day, that every trainer on the floor delivers the Municipal Gym standard. That means clear expectations, real coaching, and relentless attention to anything getting in the way of your team serving members exceptionally well.  

Great leadership makes great people even better. Your job isn't to train every client yourself — it's to build a team of trainers who believe in themselves, take personal responsibility, and turn member ambition into progress, session after session.  

Team

• Reports to: General Manager
• Direct reports: Fitness Manager & Coaches

Key Outcomes: First 90 Days  

• Complete onboarding and build trust with the existing trainer team.  

• Establish onboarding, coaching, and success-meeting rhythms, including monthly success meetings and weekly touch bases.  

• Partner with the Fitness Manager to build a seamless Blueprint-to-coaching handoff process.  

• Begin tracking department KPIs — productivity, retention, and client outcomes — and identify early opportunities for improvement.  

Core Responsibilities  

Talent & Team Building  

• Lead talent sourcing, recruitment, interviewing, and hiring for Personal Trainers to build a highly qualified, brand-aligned coaching team.  

• Own the trainer onboarding experience to ensure each new trainer is set up for success within the Municipal Gym model, including member experience protocols, coaching standards, service expectations, and role competency.  

Performance & Development  

• Coach, develop, and continually upskill the Personal Training team through ongoing individual and group mentoring, education, observation, feedback, and performance support.  

• Conduct monthly success meetings and weekly touch bases with each trainer to review performance, client progress, retention, productivity, and professional development goals. Partner with each trainer to co-create SMART plans that improve client engagement, session consistency, coaching quality, and member outcomes.  

• Manage the day-to-day staff management responsibilities of the Personal Training team, including scheduling alignment, training floor coverage, team communication, organizational accountability, and execution of department priorities.  

Culture & Member Relationships  

• Cultivate and maintain a culture of excellence across the Personal Training team by embodying the Municipal Gym team culture, modeling flexible, servant leadership, celebrating individual and team wins, and consistently elevating the experience of both trainers and members.  

• Serve as the “team captain” of the Personal Training program by knowing Personal Training clients, building familiarity with the broader member base, and maintaining friendly, ongoing relationships that create trust, encourage open communication, and surface concerns early — fixing the moment before a defect becomes a bigger issue.  

Cross-Team Partnership & Business Ownership  

• Partner with the Fitness Manager to ensure a smooth handoff from the Municipal Gym Blueprint process into coaching assignment, assess ongoing client-trainer fit, and monitor and coach trainers on each client's annual macrocycle design and weekly fitness programming.  

• Own the business performance and associated key performance indicators of the Personal Training department by driving sustainable growth over time, maximizing trainer productivity, and creating a coaching culture where satisfied clients train consistently, value personal training as a long-term investment in their health and wellness, and become enthusiastic advocates who sponsor friends and family into the Municipal Gym experience.  

KPIs / Scorecard Examples  

Qualifications  

• 3–5+ years of personal training leadership or management experience with responsibility for team hiring, coaching, and performance results.  

• Current nationally recognized personal training certification and CPR/AED certification, or ability to meet company requirements before independently coaching.  

• Demonstrated success coaching and developing trainers, running performance/success meetings, and improving retention and productivity.  

• Strong people leadership skills, including hiring, onboarding, feedback, and accountability.  

• Comfortable using scheduling, CRM, and reporting tools to manage execution and communicate performance.  

Preferred Experience  

• Experience in premium fitness, athletic performance, or another high-touch coaching environment.  

• Experience building or scaling a personal training program or team.  

Role Requirements 

• Must successfully complete a background check and other pre-employment requirements. 

• Must be authorized to work in the United States. 

• Candidates must be 18 years of age or older to be eligible for employment. 

• Availability to work a schedule that supports member demand, which may include early mornings, evenings, weekends, and holidays. 

• Regular computer, phone, scheduling, documentation, and client communication work is required. 

• Ability to move throughout the training floor, demonstrate exercises, use fitness equipment, and remain active for extended periods. 

• Ability to regularly and safely lift 40+ lbs and carry, push, pull, or move equipment and weights in alignment with assigned duties and company safety practices. 

• Must work within professional scope, maintain required certifications, and comply with all company pre-employment and ongoing employment requirements.