Product Marketing Manager

Do you enjoy creating go-to-market strategies for innovative technology products? The MyCarrier marketing team is looking for a Product Marketing Manager who will drive the understanding, awareness, adoption and expansion of the MyCarrier product. In this role, you’ll have the opportunity to develop and maintain our overall go-to-market strategy, leveraging customer insights, competitive analysis, product positioning, naming, objectives, and metrics. You’ll collaborate closely with the entire go-to-market team, including product, sales, and marketing, to create new strategies and campaigns that deepen our customers’ connection with MyCarrier.

Our ideal candidate will have experience with:

• Building and managing the go-to-market calendar to align with our Product Roadmap
• Aligning value propositions to product launch tiers and audience impact
• Conducting market research to create customer profiles, personas, and use cases
• Using customer insights and other data to develop value propositions for new products
• Training and enabling our sales, customer success, customer support, and partnership departments on how to position our products and features
• Creating training, FAQs, content, and other deliverables as needed to educate on our products
• Building product adoption and retention campaigns that drive user/revenue expansion
• Measuring the Go-To-Market efforts and reporting on how they impact our overall business goals/metrics
• Creating our monthly product communications for users, including but not limited to release notes and newsletter
• Utilizing our in-app notification system, Pendo, for consistent messaging and audience education

 

We’d love to meet you if you are…

• An innovative, self-starter who is comfortable in a fast-paced environment
• A team player who is committed to driving success for both the marketing team and the overall business
• A strong B2B product marketer with SMB, logistics, and software experience
• Comfortable leveraging quantitative analytics skills to support data-informed decision making and reporting on marketing impact to revenue
• Experienced with Hubspot Marketing, Pardot, and/or Salesforce Marketing Cloud

  

Benefits

• Base + Stock Options
• $4,224 annual Employer Health Insurance - medical, dental, vision, life insurance available
• Unlimited PTO
• Monthly catered lunch
• Fully stocked pantry of snacks and fridge full of drinks
• Annual Christmas Party
• Quarterly Team-building Outings
• Professional Development

About MyCarrier

MyCarrier is democratizing access to manage supply chains for all businesses digitally. With a focus on product expansion across the $1.6 trillion logistic industry, MyCarrier connects shippers directly with their capacity providers through its industry-leading shipment planning, execution, and visibility platform.  

Deployed in 2018 and located in Scottsdale, Arizona, MyCarrier is one of the fastest growing platforms in the U.S., with over $700 million processed in LTL (less-than-truckload) annually.  MyCarrier’s adoption continues to accelerate toward becoming the ubiquitous platform for small to medium size businesses through our marketing, sales, and channel partner agreements with 15 of the 25 largest LTL carriers.   
Our Vision is to become the ubiquitous platform that connects customers and carriers instantly and without barriers to fuel the future of supply chain.  

Read more about MyCarrier on our website: https://go.mycarrier.io

We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!