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Creative Director

New York, NY

Culture Speaks, My Code Listens!

We are the leading media company and marketing agency for growth audiences, the fastest-moving and most culturally influential consumer segments in the U.S. We define growth audiences differently: not just by age, but by expanding economic power, cultural influence, and market impact across generations.

At My Code, listening is our core engine. It is our tool, our hiring strategy, and our approach to every brief. We listen intently to the audiences shaping tomorrow, allowing us to move our clients into authentic, uncharted territory.

My Code is majority-owned by Ariel Alternatives LLC's Project Black, which aims to scale businesses to serve as suppliers-of-choice to Fortune 500 companies. For more information, please visit www.mycodemedia.com.

About the Role:

The Creative Director will pitch and lead culturally resonant, multichannel branded content campaigns for My Code's top advertisers. This role is embedded within My Code’s in-house content studio and reports to the Head of Branded Content. 

You’ll lead the creative strategy and execution of custom content platforms from pitch through execution, ensuring that every collaboration we do is bold, relevant, and deeply connected to the audiences we serve. 

Happily, you won’t do it alone. You’ll work closely with a talented team of creative, sales, marketing, and production colleagues to ensure we create excellent work, do right by multicultural consumers, and drive business for My Code.  

The ideal candidate has expertise in directing social-first, video-based storytelling that will engage today’s consumer and deliver real impact for our advertising partners. Prior expertise in multicultural media or marketing is a plus.  

This role will follow a hybrid schedule requiring onsite work 2–3 days per week in the New York office.

The impact you will make: 

As Creative Director, you will set the creative vision for your pitches and projects, elevate the quality of our storytelling, and ensure every collaboration delivers both cultural relevance and business results. By partnering closely with sales, marketing, production, and studio teams, you will translate advertiser objectives into impactful, video-forward campaigns that strengthen client relationships and fuel My Code’s growth.

Responsibilities:

Creative Strategy & Ideation 

  • Develop culturally relevant campaign concepts that deliver on advertiser goals while retaining My Code’s editorial POV 
  • Collaborate across multiple teams to craft compelling RFP responses and proactive proposals in response to client briefs
  • Lead client presentations that transform concepts into greenlit projects

Executional Oversight & Production Partnership

  • Guide creative execution from pitch through production, ensuring consistency in tone, narrative, and brand storytelling
  • Collaborate with internal designers, editors, producers, and talent to bring ideas to life across digital channels (Instagram, TikTok, YouTube). You should be able to create flexible content concepts and clearly express how they will manifest across all platforms   
  • Maintain hands-on involvement on high-priority campaigns — crafting decks and storyboards, writing scripts, preparing client-facing creative briefs, guiding the vision on-set, and reviewing content. 
  • Serve as a creative lead on campaigns — presenting work, reviewing feedback, and ensuring creative excellence across all aspects of production.

Qualifications:

  • 8+ years of experience in creative roles at a publisher, brand, or agency, including experience leading branded content or integrated campaigns.
  • Strong portfolio showcasing digital-first campaigns, creator collaborations, and creative that connects with multicultural audiences.
  • Excellent concepting skills, able to clearly articulate narrative and visual concepts to creative collaborators and brand partners alike
  • Solid writing skills, adept at tailoring your voice to various perspectives and platforms and developing sharp, succinct briefs and pitches 
  • Deep knowledge of platform-native storytelling across TikTok, Instagram, YouTube, and emerging media formats.
  • A passion for multicultural marketing, diverse storytelling, and purpose-led creative work.
  • Collaborative mindset and experience working with cross-disciplinary teams including strategy, media, and production.
  • Proficient in Google Suite and creative platforms relevant to your specific expertise   
  • Any vertical-specific expertise is great for us to know about, whether it’s food, beauty, or sports  
  • Advocate for diversity, equity, and inclusion both internally and externally
  • Be a leader and embrace our team’s core values: Culture First, Play Like a Team, Pave The Way, Care, and Think Big

Compensation & Total Rewards:

At My Code, we believe that world-class culture is fueled by people who feel valued, empowered, and inspired. Our compensation philosophy goes beyond base salary; we’ve built a Total Rewards ecosystem that invests in your benefits, physical and mental well-being, and long-term career trajectory.

Base Salary Range: The anticipated salary range for this position is $145,000 - $155,000. The base salary structure is determined on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

Variable Compensation: In addition to base salary, this role is eligible for an annual performance-based bonus tied to individual and company milestones.

My Code is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. My Code is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.

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