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Executive Director, Programmatic Sales (East)

New York

Culture Speaks, My Code Listens!

We are the leading media company and marketing agency for growth audiences, the fastest-moving and most culturally influential consumer segments in the U.S. We define growth audiences differently: not just by age, but by expanding economic power, cultural influence, and market impact across generations.

At My Code, listening is our core engine. It is our tool, our hiring strategy, and our approach to every brief. We listen intently to the audiences shaping tomorrow, allowing us to move our clients into authentic, uncharted territory.

My Code is majority-owned by Ariel Alternatives LLC's Project Black, which aims to scale businesses to serve as suppliers-of-choice to Fortune 500 companies. For more information, please visit www.mycodemedia.com.

About the Role:

Reporting to the Vice President, Brand Partnerships, the Executive Director, Programmatic Sales will lead and scale our programmatic revenue strategy. This leader will own the growth of Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals, building a high-performing pipeline that drives measurable revenue impact.

This is a client-facing, revenue-generating role responsible for developing agency and trade desk relationships, identifying new growth opportunities, and partnering closely with internal sales and cross-functional teams to close strategic deals.

Responsibilities:

  • Collaborate and grow PMP and PG revenue across priority accounts.
  • Build, develop, and execute a strategic programmatic sales pipeline.
  • Strengthen relationships with agency holding companies and trade desks.
  • Identify new revenue opportunities across existing and prospective clients.
  • Lead and develop a direct report, elevating performance and accountability, with the opportunity to scale and build the programmatic sales team.
  • Partner closely with Brand Partnerships, Ad Ops, and Client Solutions to drive deal execution and performance.
  • Represent the company in client meetings, negotiations, and strategic conversations.

The Impact You’ll Make:

You will build and scale a high-performing programmatic revenue engine that drives meaningful, profitable growth for the company. By expanding our PMP and Programmatic Guaranteed footprint, deepening agency and trade desk partnerships, and packaging our inventory with precision, you will unlock incremental demand and strengthen our position in the market.

Your leadership will elevate programmatic from a channel to a strategic growth driver — delivering predictable pipeline, stronger marketplace positioning, and sustained revenue impact across the organization.

Qualifications: 

  • 8+ years of digital media sales experience, with a strong focus on programmatic (PMP and Programmatic Guaranteed) revenue.
  • Proven track record of building and scaling programmatic revenue pipelines and closing high-value deals.
  • Deep relationships with agency holding companies, independent agencies, and major trade desks.
  • Demonstrated success in packaging inventory and driving profitable monetization strategies.
  • Experience leading and developing high-performing sales talent, with the ability to scale a team as revenue grows.
  • Strong understanding of the programmatic ecosystem, including SSPs, DSPs, data strategy, and marketplace dynamics.
  • Highly collaborative leader with experience partnering cross-functionally across Brand Partnerships, Ad Ops, Client Solutions, and Finance.
  • Deep passion for culture, community, and purpose-driven brand work.
  • Advocate for diversity, equity, and inclusion both internally and externally.
  • Be a leader and embrace our team’s core values: Culture First, Play Like a Team, Pave The Way, Care, and Think Big.

Compensation & Total Rewards:

At My Code, we believe that world-class culture is fueled by people who feel valued, empowered, and inspired. Our compensation philosophy goes beyond base salary; we’ve built a Total Rewards ecosystem that invests in your benefits, physical and mental well-being, and long-term career trajectory.

Base Salary Range: $160,000 - $170,000. We take a data-driven approach to pay. This range represents the target base salary for a new hire in this role; however, the final offer will be determined by a holistic evaluation of your unique experience, specialized skill set, and internal parity across our existing team.

Variable Compensation: In addition to base salary, this role is eligible for a commission structure tied to individual and company milestones.

My Code is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. My Code is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.

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