Back to jobs
New

Director, Ad Operations

New York, New York, United States; Remote - US

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.

Our freemium app, supported by ads, is a key part of our mission to make food tracking accessible to everyone.  MyFitnessPal aims to enhance the user experience by incorporating premium ad formats that are not only engaging for users but also provide a significant revenue stream for the platform as our user base expands. 

About the Role:

The Director of Ad Operations will lead the vision, strategy, and execution of MyFitnessPal’s advertising operations across direct and programmatic channels. This leader will grow and mentor a high-performing team, develop processes and yield strategies that scale, and serve as a key cross-functional partner with Sales, Product, and Client Success. The Director will also be client-facing, engaging with strategic partners to optimize campaigns and maximize revenue. By combining operational rigor with innovative thinking, this role will elevate MyFitnessPal’s advertising business and help drive long-term growth.

Key Responsibilities:

Leadership & Strategy

  • Define the vision and long-term strategy for Ad Operations, ensuring alignment with business goals and revenue growth objectives
  • Build, grow, and mentor a high-performing Ad Ops team, fostering professional development and strong execution standards
  • Partner with executive leadership to set goals, establish KPIs, and report on business impact of advertising operations
  • Serve as a thought leader, staying ahead of trends in ad tech, programmatic, and yield management
  • Contribute to organizational design/structure decisions to scale effectively
  • Emphasize data-driven decision making, challenging assumptions and evaluating ideas with strong judgment
  • Demonstrate smart risk-taking, balancing innovation and stability
  • Build clear career pathways, fostering continuous learning, stretch opportunities, and advancement for team members through mentorship, training, and exposure to cross-functional projects
  • Cultivate a high-performance, inclusive culture rooted in company values, where collaboration, accountability, and innovation are celebrated and recognized

Campaign, Measurement & Yield Excellence

  • Oversee the delivery and optimization of all direct-sold and programmatic campaigns, ensuring performance goals and client commitments are exceeded
  • Develop and own yield management strategies across direct and indirect channels, balancing revenue maximization with user experience
  • Lead operational innovations, including new workflows, tools, and integrations that scale with business growth

Partner & Client Engagement

  • Act as a senior client-facing partner, collaborating with key advertisers and agencies to optimize campaign performance and strengthen long-term relationships
  • Manage and deepen relationships with SSPs, DSPs, and ad tech partners to unlock new revenue opportunities and maximize inventory performance
  • Collaborate with Sales and Client Success teams to proactively identify campaign risks and develop solutions to ensure client satisfaction

Budget  & Resource Management

  • Make trade-off decisions that maximize ROI while balancing short- and long-term growth
  • Partner with Finance to manage investments across technology, headcount, and vendors

Cross-Functional Collaboration

  • Partner with Product, Engineering, and Finance to implement new monetization strategies, improve reporting accuracy, and ensure flawless billing
  • Advocate for advertising needs within the broader organization, influencing product roadmaps and revenue initiatives
  • Serve as a bridge between operational execution and strategic business development

Qualifications to be successful in this role: 

  • Experience: 10+ years of progressive experience in digital advertising operations, with at least 3 years in a leadership role managing teams
  • Ad Tech Mastery: Deep expertise in ad servers (e.g., Google Ad Manager), SSPs, DSPs, header bidding, programmatic platforms, and measurement tools
  • Leadership: Proven track record of building and developing high-performing operations teams, with strong coaching and mentorship skills
  • Strategic Thinker: Ability to design and implement yield strategies, workflow innovations, and operational best practices
  • Client-Facing Experience: Comfort presenting insights and recommendations directly to advertisers, agencies, and senior stakeholders
  • Analytical Strength: Ability to analyze complex campaign and revenue data, extract insights, and influence business strategy
  • Communication: Excellent verbal and written communication skills, with the ability to translate technical concepts to executive, client, and cross-functional audiences
  • Innovation Mindset: Proactive in identifying emerging trends, testing new approaches, and scaling best practices

 

The reasonably estimated salary for this role at MyFitnessPal ranges from $170,000 - $250,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit. 

Give Back: Use  your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships.  We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters. 

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make. 

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities  to continuously grow and enhance your skills. 

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

 

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify. 

Create a Job Alert

Interested in building your career at MyFitnessPal? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Phone
Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in MyFitnessPal’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.